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Newsmakers: Small retail formats, cognitive computing, AI and deep learning

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  • 96
    Let’s talk about cognitive computing. After all, everybody else is, right? In fact, there’s so much chatter about cognitive, in the worlds of both academia and business, that your instincts probably tell you to ignore it as much as possible – to let everything cool down a bit so that…
    Tags: cognitive, computing
  • 66
    July/August 2017 Shedding light on dark analytics Dark data: Two sides of same coin Surviving global terror Agriculture analytics: Farmland value Soft skills: Data storytelling The universe of health data things May/June 2017 New paradigm: Service as a Software Journey from CSP to DSP Lessons learned: Decade of B2B eCommerce…
    Tags: analytics
  • 65
    It’s an exciting time to be in INFORMS, and Nashville, Tenn., site of the 2016 INFORMS Annual Meeting on Nov. 13-16, is going to be a great time to learn about the state of the art in our rapidly changing profession, connect with colleagues and meet new ones. If you…
    Tags: analytics
  • 49
    Frontline Systems, developer of the Solver in desktop Microsoft Excel 26 years ago, announced that it has surpassed 200,000 users of its cloud-based advanced analytics tools for optimization, simulation/risk analysis, forecasting, data mining and text mining – based on usage data from Microsoft, Google and its own SaaS platforms.
    Tags: analytics, computing
  • 46
    Eric Siegel, founder of Predictive Analytics World (PAW, a series of conferences held throughout the year in major U.S. and European cites) and the author of the new book, “Predictive Analytics: The Power to Predict who will Click, Buy, Lie or Die,” is without question a key player in the…
    Tags: analytics

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

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October 22-25, 2017, Houston

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