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Standardized analytical solutions

  Standardized analytical solutions

So the mainstream media have picked up on this analytics thing big time. The latest “hit” is a recent article in the New York Times that cites a recent study by the McKinsey Global Institute entitled, “Big data: the next frontier for innovation, competition, and productivity.” The McKinsey report is full of Saganesque prose (“billions and billions of dollars in savings possible as a result of harnessing the information embedded in the big data sets of today and tomorrow”), highlighting several industries and functional areas that its authors believe are ripe for large-scale application of the data, models and analyses that we all know and love.

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Northrop Grumman develops predictive model aimed at Medicare fraud

Northrop Grumman Corporation will develop a fraud prevention system to help identify high-risk claims in support of the Centers for Medicare & Medicaid Services’ (CMS) National Fraud Prevention Program. The program’s mission is to prevent and detect fraud, waste, abuse and other improper payments under the Medicare program.

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Risk management under pressure as firms refocus on profits, growth

Has the financial services industry reached a comfort zone, placing it in jeopardy of another crisis? Are today’s risk management practices and reporting in tune with existing risk culture and organizational expectations?

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Scandit launches first-of-its-kind barcode scanning analytics

Scandit, provider of the cross-platform mobile barcode scanner Scandit SDK, announced the launch of its new Scanalytics feature. Scanalytics provides developers with convenient access to real-time barcode scanning analytics. By analyzing which products the mobile app users scan and how often and where they scan products, Scanalytics provides unique insights for developers, retailers and brand owners into how mobile app users are interacting with consumer products.

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Estimated 45 million in U.S. engage in identity ‘manipulation’

When does a little white lie become fraud? ID Analytics, Inc., a leader in consumer risk management, released results of an ID:A Labs study that found an estimated 45 million people in the United States have deliberately manipulated their identities in applications for credit, cell phone service, auto loans or other credit transactions. Looking beyond typos and name changes, this study examined deliberate and improper variations of Social Security numbers (SSNs), names and dates of birth (DOBs).

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Remsoft receives industry awards

Remsoft has been included in the Gartner, Inc. report, “Cool Vendors in Green IT and Sustainability, 2011.” The report highlights “five vendors with value propositions that blur and expand boundaries.”

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$25,000 Prize for Best DMA Predictive Model

The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, is partnering with Hearst Magazines and the Direct Marketing Association’s Analytics Council on the second annual Hearst Challenge.

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The analytical talent gap

As the demand for talented analysts outpaces availability in the job market, leaders consider how they can leverage skills from other functional areas to meet their immediate needs.

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IBM study: Cloud computing, BI, analytics top CIO priorities

  IBM study: Cloud computing, BI, analytics top CIO priorities

A new IBM study of more than 3,000 global CIOs shows that 60 percent of organizations are ready to embrace cloud computing over the next five years as a means of growing their businesses and achieving competitive advantage. The figure nearly doubles the number of CIOs who said they would utilize cloud in IBM’s 2009 CIO study, and is one of dozens of new insights and trends learned from CIOs worldwide in businesses of all sizes.

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Gartner highlights ‘cool vendors’

Delivering and consuming services to improve business outcomes is the new driver of “coolness” for the 2011 Cool Vendors research series, according to Gartner, Inc. Innovative technologies, the ongoing consumerization of IT, and cloud computing also continue to characterize vendor coolness.

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Analytics Blog

Electoral College put to the math test

With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →



Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas


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