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Analytics Magazine


IBM, Wharton School launch Chief Marketing Officer program

IBM recently announced a partnership with the Wharton School of the University of Pennsylvania to deliver a first-of-a-kind executive education program for Chief Marketing Officers (CMOs) and Chief Customer Officers (CCOs). The two-week course, titled “The CMO Advantage: Evolving Beyond the Digital Revolution,” will explore the increasing importance of the CMO in the C-Suite. The intersection of marketing and technology in today’s marketplace presents a unique opportunity for senior business leaders, such as the CMO, to drive innovation, enhance influence and deepen customer engagement.

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‘Clumpiness’ more profitable than traditional marketing segments

  ‘Clumpiness’ more profitable than traditional marketing segments

Marketing managers traditionally segment customers by three summary measures (also known as the RFM model): recency (the period of time since their last visit), frequency (how often they visit) and monetary value (how much they spend on a visit). However, a new study published in the INFORMS journal Marketing Science shows that, in contrast to traditional market segmentation, one based on “binge consumption” brings a higher long-term return to business.

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Cable & Wireless Communications revolutionizing business analytics with MediationZone and Cloud technology

Performing business analytics tasks that would normally require thousands of dollars in investment can now be done for just a few cents. Those are the findings in a recent briefing paper from Cable & Wireless Communications.

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IBM’s flood prediction technology simulates river systems

Researchers from IBM and the University of Texas at Austin have applied advanced analytics to river systems, weather and sensor data to predict the Guadalupe River’s behavior more than a hundred times the normal speed.

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Nationwide Building Society creates strategic risk infrastructure with FICO business rules system

FICO, the leading provider of analytics and decision management technology, announced that Nationwide Building Society, the world’s largest building society, has selected FICO Blaze Advisor business rules management system for its Strategic Risk Infrastructure initiative.

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Beyond ‘Moneyball’: Rapidly evolving world of sports analytics, Part I

  Beyond ‘Moneyball’: Rapidly evolving world of sports analytics, Part I

Over the past few years, the world of sports has experienced an explosion in the use of analytics. In this three-part series, we reflect on the current state of sports analytics and consider what the future of sports analytics may look like.

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The untapped potential of time series data mining

Financial planning and budgeting, supply chain management, retail replenishment and planning – these are just a few of the critical business functions that benefit greatly from data mining, forecasting and time series analysis, three established disciplines of analytics.

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Major multi-line beverage wholesaler gets better with ‘age’

When Milt Odom began selling bourbon, liquor, coffee, tea, meats and candy in Anchorage, Alaska, in 1933, he probably didn’t even imagine that the company he created – that still bears his name – would one day be the premier beverage wholesaler in the Pacific Northwest and one of the largest privately held companies in the area. Today, Bellevue, Wash.-based Odom Corporation stocks 9,800 SKUs from 480 suppliers across seven major warehouses.

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Join the Analytics Section of INFORMS in S.F.

The Analytics Section of INFORMS invites you to join us at the INFORMS Annual Meeting in San Francisco, Nov. 9 to 12.  Tarun Mohan Lal (Mayo Clinic) and Felipe Aros-Vera (Rensselaer Polytechnic Institute) have organized an outstanding sponsored cluster of sessions on all aspects of analytics.

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EY establishes Global Analytics Center of Excellence

After an initial period, when big data was an optional extra for most businesses, data analytics is now widely accepted as a business imperative. However, most organizations have made only modest progress at a strategic level and have yet to develop a comprehensive framework for how to drive value. For this reason, EY (Ernst & Young Global Limited) has established a Global Analytics Center of Excellence (COE) and will commit to a $500 million, multiyear investment to deliver transformational change to clients by combining analytics with business acumen, domain and functional skills.

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Analytics Blog

Electoral College put to the math test

With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Three keys for organizations to gain value from information

In the current information-driven society and increasingly digitalized world, Gartner, Inc. says that sentiments are shifting from the economics of tangible assets to the economics of information – “infonomics” – and other intangible assets. Infonomics is the theory, study and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets.  Read more →

Burtch Works study on ‘Salaries of Predictive Analytics Professionals’

According to the recently released Burtch Works study on “Salaries of Predictive Analytics Professionals 2017,” senior-level executives saw the largest increase in salaries from 2016 to 2017, and industry diversification of employment has diluted the concentration of such professionals from financial services and marketing/advertising to consulting and technology. Read more →

New study asks, ‘Is your business AI-ready?’

Despite fears that robots will replace human labor, the majority of artificial intelligence (AI) leaders (79 percent) expect their employees will work comfortably with robots by 2020, according to a new Genpact survey of C-Suite and senior executives titled, “Is Your Business AI-Ready?” Read more →



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