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Analytics Magazine

INFORMS Initiatives

Progress report: ‘Guide to the Analytics Body of Knowledge’

The “Guide to the Analytics Body of Knowledge” (ABOK) is nearing a first draft. Along with a study guide for those seeking Certified Analytics Professional (CAP®) status, ABOK can also be used by instructors to help with curriculum development, by HR managers to determine what the employees need to know, by regulators to understand the state of analytics practice, by employers to provide a career path for employees and by new-comers to analytics to understand more about the field

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Student Team Competition for tomorrow’s leaders in O.R. & analytics

A brand new INFORMS competition provides real-world workplace experience for undergraduate and master’s level students. Student teams will be given the same business problem, data sets and access to software to solve a challenging problem using an O.R./analytics approach. A panel of industry and academic experts will judge written submissions based on teams’ use of the full analytics process, from framing the problem to methodology selection, data use, model building, and innovation. Demonstrated “soft skills” in teamwork, communication and presentation will also be considered in judging.

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Continuing Ed: Essential practice skills for analytics projects

  Continuing Ed: Essential practice skills for analytics projects

Immediately following the upcoming 2016 Annual Meeting in Nashville, Tenn., INFORMS will host a unique continuing education opportunity. Patrick S. Noonan, a professor at Emory University’s Goizueta Business School and whose experience with the management consulting profession spans 30 years, will teach an intensive, hands-on, two-day course titled “Essential practice skills for high-impact analytics projects” on Nov. 17-18 in Nashville.

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Editor’s Cut 2016, Vol. 5 (Big Data Analytics) now available

INFORMS Editor’s Cut is a new, open access, comprehensive online multimedia library that identifies and utilizes a variety of great information about operations research and analytics across a range of current topics and issues. The latest issue on Big Data Analytics provides access to a wealth of content, including journal articles, media stories, podcasts and videos, as well as a variety of additional information from INFORMS and other sources on key issues, challenges and opportunities in big data.

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INFORMS Annual Meeting provides valuable insight for practitioners

  INFORMS Annual Meeting provides valuable insight for practitioners

The program for the 2016 INFORMS Annual Meeting in Nashville, Tenn., on Nov. 13-16 features a variety of content targeting topics of interest to analytics practitioners. In addition to the presentation of the Daniel H. Wagner Prize, which recognizes excellence in analytics practice, a selection of plenary and keynote speakers from organizations such as IBM and Amazon, panel discussions, sessions and presentations will highlight the latest news and applications of analytics across a wide range of industries.

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CAP designation demonstrates value in job market

  CAP designation demonstrates value in job market

The Certified Analytics Professional (CAP®) designation is becoming more valuable as a tool to distinguish the knowledgeable analytics professional. Employers are recognizing this, as evidenced by numerous tracking metrics that indicate more and more companies are listing CAP as a qualification in their job ads.

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Continuing education: Essential practice skills for analytics projects

  Continuing education: Essential practice skills for analytics projects

Patrick S. Noonan, a professor at Emory University’s Goizueta Business School whose experience with the management consulting profession spans 30 years, will teach an intensive, hands-on, two-day course on “Essential practice skills for high-impact analytics projects” on Sept. 28-29 in Arlington, Va. The course, part of INFORMS’ Continuing Education program, is aimed at analytics professionals looking to sharpen and expand their analytical skills for real-world problem-solving.

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How to renew your CAP certification

  How to renew your CAP certification

To anyone who earned Certified Analytics Professional (CAP®) status in 2013, it’s time to renew. CAP is a credential that includes a requirement to continue involvement in the analytics profession and to demonstrate compliance every three years. Certificate holders need to earn 30 professional development hours (PDUs) over the three years of certification in order to renew.

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New competition for tomorrow’s leaders in O.R. & analytics

INFORMS recently announced a new International O.R. & Analytics Team Competition, a unique student competition that provides a real-world workplace experience. Sponsored by Syngenta, the competition will feature teams of university students using identical data sets and software systems to solve a challenging business problem via an O.R./analytics approach. A panel of industry experts will judge the submissions.

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Video Learning Center features analytics conference highlights

  Video Learning Center features analytics conference highlights

If you couldn’t attend the 2016 INFORMS Conference on Analytics & Operations Research or if you were at the Orlando event but missed some presentations, the INFORMS Video Learning Center has you covered. Feel free to use the videos as teaching material or to share with others to let them know how OR/MS and analytics are helping to make a difference in the World.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.