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Analytics Magazine

INFORMS Initiatives

Meet the new certification manager

  Meet the new certification manager

INFORMS recently welcomed its new Certified Analytics Professional (CAP®) manager, Jan paul Miller. Miller replaces Louise Werhrle, who retired to her native Newfoundland. A Baltimore native, Miller is a credentialing professional who sees his position at INFORMS at a most opportune time. “I think the CAP and aCAP programs are on the cusp of developing great momentum. Considering that the program has submitted its ANSI application and has had a favorable onsite visit, it could not but be a harbinger of good things to come.”

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Workshop: Essential skills that make an impact

  Workshop: Essential skills that make an impact

INFORMS’ “Essential Practice Skills for High-Impact Analytics Projects” workshop explores the concept of “structured problem-solving” and provides participants with practical frameworks to go from issue to action. It’s one of the many essential skills available at the two-day workshop to be held June 20-21 from 8:30 a.m-4:30 p.m. each day at the Goizueta Business School, Emory University, in Atlanta.

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INFORMS Video Library showcases 2017 award finalists

Participants in the 2017 INFORMS Business Analytics Conference in Las Vegas last month had the opportunity to experience real-world case studies of a full spectrum of analytics in action, including the finalists for many of the INFORMS-sponsored awards. For those who missed the award presentations, videos of this year’s award finalists are now available at the INFORMS Video Library.

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Pro Bono Analytics program accepting volunteers

Make a difference in underserved communities by volunteering your time and talents to the INFORMS Pro Bono Analytics program. Volunteer opportunities are constantly being added.

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INFORMS unveils new logo

  INFORMS unveils new logo

During the recent 2016 INFORMS Annual Meeting, Vice President of Marketing and Outreach Laura Albert McLay unveiled an exciting change for the organization – a new logo that will officially begin to be used with the launch of the new INFORMS website in the spring of 2017.

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INFORMS launches aCAP certification for early career analytics professionals

  INFORMS launches aCAP certification for early career analytics professionals

Since its inception in 2013, the Certified Analytics Professional (CAP®) program has enabled hundreds of organizations across 20 different countries (including 20 percent of the Fortune 100) to meet those challenges through its rigorous process of certifying top experienced analytics professionals. Now, the CAP program is helping organizations expand that ability to top early career professionals with the launch of its new Associate Certified Analytics Professional (aCAP) program.

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Associate CAP helps young analytics professionals stand out

  Associate CAP helps young analytics professionals stand out

The INFORMS Associate Certified Analytics Professional (aCAP™) program enables emerging analytics professionals to obtain a competitive advantage over their peers with the distinction of a certification, while affording them the opportunity to build the experience and soft skills necessary for a full CAP certification.

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INFORMS Prize submissions due Dec. 1

The deadline to apply for 2017 INFORMS Prize is Dec. 1, 2016. The INFORMS Prize is awarded for effective integration of advanced analytics and operations research/management sciences (OR/MS) in an organization.

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2017 INFORMS analytics conference accepting submissions

The deadline for submitting proposal presentations for the 2017 INFORMS Conference on Business Analytics & Operations Research is Jan. 15, 2017. The conference will be held April 2-4 in Las Vegas.

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Williams, Burciaga to lead 2017 Analytics Certification Board

  Williams, Burciaga to lead 2017 Analytics Certification Board

Jim Williams, CAP, of FICO and Aaron Burciaga, CAP, of Accenture Digital have been elected chair and vice chair, respectively, of the 2017 Analytics Certification Board (ACB). The ACB, whose members are elected by INFORMS and CAP® designees, meets on a quarterly basis to provide oversight and guidance to the Certified Analytics Professional (CAP) and the Associate Certified Analytics Professional (aCAP) programs.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.