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Analytics Magazine

INFORMS Initiatives

New INFORMS continuing education courses

The INFORMS Continuing Education program is offering two new courses this fall: “Introduction to Monte Carlo and Discrete-Event Simulation” and “Modern Predictive Analytics.”

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CAP exam offered at computer-based testing centers worldwide

The Institute for Operations Research and the Management Sciences (INFORMS), the largest professional society in the world for professionals in the fields of analytics, operations research (O.R.) and management science, recently announced that its successful Certified Analytics Professional (CAP®) exam will now be given at hundreds of computer-based testing centers worldwide through an agreement with Kryterion, the full-service provider of customizable assessment and certification products and services.

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Analytics education for professionals: San Jose

INFORMS’ popular continuing education courses will be held June 20-21 (“Essential Practice Skills for Analytics Professionals”) and June 25-26 (“Data Exploration & Visualization”) before and after, respectively, the 2014 INFORMS Conference on the Business of Big Data in San Jose, Calif. Register by May 30 for the “Essential Skills” course and by June 4 for the “Data Exploration” course and save $100.

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Continuing education for analytics professionals

INFORMS’ popular continuing education courses will be held June 20-21 (“Essential Practice Skills for Analytics Professionals”) and June 25-26 (“Data Exploration & Visualization”) before and after, respectively, the 2014 INFORMS Conference on the Business of Big Data in San Jose, Calif. Register early to save $100.

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Early registration discounts for continuing education courses

INFORMS, the world’s leading organization for advanced analytics, will present two courses in the months ahead – one on essential skills, the other on data exploration & visualization – as part of its Continuing Education for Analytics Professionals program. Be a part of these intensive two-day, in-person courses that deliver real take-away value to implement immediately at work. You’ll leave the classroom ready to apply the real skills, tools and methods of analytics.

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INFORMS salutes Certified Analytics Professionals

The Institute for Operations Research and the Management Sciences (INFORMS) congratulates the 49 Certified Analytics Professionals who successfully passed the Institute’s CAP® exam earlier this year. Upcoming exam dates and sites include: Oct. 3 (Boston), Oct. 5 (Minneapolis), Nov. 6 (San Francisco), Nov. 12 (New York) and Dec. 12 (Toronto).

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Prestigious Analytics Certification Board named

An independent and prestigious Analytics Certification Board (ACB) has been appointed by the INFORMS Board of Directors, further signaling the staying power of this new credential and the wide support for it by industry luminaries.

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INFORMS president speaks to Information Week about CAP®

In a recent interview with Jeff Bertolucci of Information Week, INFORMS President Anne Robinson explains how the CAP® certification helps employers know that the data scientist they just hired has all the skills they purport to have, and not just math and computer skills, but also the softer communications skills so critical to this role.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.