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Analytics Magazine

Headlines

Survey: Data Miners Reflect on Their Work, Tools and Challenges

Rexer Analytics recently released results from its 2010 survey of 735 data miners from 60 countries who were asked a series of 50 questions regarding their work, their favorite tools and their biggest challenges.

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Melissa Moore Named New INFORMS Executive Director

The Board of Directors of the Institute for Operations Research and the Management Sciences (INFORMS®) announced that INFORMS has named Melissa Moore as the new Executive Director of the professional association for experts in analytics and related fields.

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Health and Humanitarian Logistics Conference in March

What role does logistics play in reducing the impact of communicable diseases? How might solutions for water and sanitation be delivered? What technology is available to improve logistics decisions?

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Upcoming Analytics Conferences

The INFORMS Conference on Business Analytics and Operations Research will be held April 10-12 in Chicago at the Marriott Downtown, located in the heart of Chicago’s Magnificent Mile.

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Northwestern University Launches Online Master of Science in Predictive Analytics Program

Northwestern University School of Continuing Studies is launching an online Master of Science in Predictive Analytics (MSPA) program to meet the increasing marketplace demand for expertise in all aspects of data management and business intelligence. More than ever, organizations emphasize the value of data-driven decision making, and the school is responding with a program that cultivates leadership in this growing field.

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INFORMS Data Mining Contest Attracts 894 Participants Representing 147 Teams from 27 Countries

Cole Harris of Exagen Diagnostics (www.exagen.com) won the 2010 Data Mining Contest that required participants to develop a predictive analysis solution to predict stock price movement (increase or decrease) in “the next 60 minutes” in five-minute intervals.

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Study Confirms Decision Management as a Key Enabler of the Intelligent Economy

A new study by International Data Corporation, “Worldwide Decision Management Software 2010–2014 Forecast: A Fast-Growing Opportunity to Drive the Intelligent Economy” (Document # 226244), emphasizes the importance of systematizing the process of decision making at all levels of an organization.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.