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Analytics Magazine

Headlines

Estimated 45 million in U.S. engage in identity ‘manipulation’

When does a little white lie become fraud? ID Analytics, Inc., a leader in consumer risk management, released results of an ID:A Labs study that found an estimated 45 million people in the United States have deliberately manipulated their identities in applications for credit, cell phone service, auto loans or other credit transactions. Looking beyond typos and name changes, this study examined deliberate and improper variations of Social Security numbers (SSNs), names and dates of birth (DOBs).

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$25,000 Prize for Best DMA Predictive Model

The Wharton Customer Analytics Initiative (WCAI), a research center at The Wharton School of the University of Pennsylvania, is partnering with Hearst Magazines and the Direct Marketing Association’s Analytics Council on the second annual Hearst Challenge.

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The analytical talent gap

As the demand for talented analysts outpaces availability in the job market, leaders consider how they can leverage skills from other functional areas to meet their immediate needs.

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IBM study: Cloud computing, BI, analytics top CIO priorities

  IBM study: Cloud computing, BI, analytics top CIO priorities

A new IBM study of more than 3,000 global CIOs shows that 60 percent of organizations are ready to embrace cloud computing over the next five years as a means of growing their businesses and achieving competitive advantage. The figure nearly doubles the number of CIOs who said they would utilize cloud in IBM’s 2009 CIO study, and is one of dozens of new insights and trends learned from CIOs worldwide in businesses of all sizes.

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Gartner highlights ‘cool vendors’

Delivering and consuming services to improve business outcomes is the new driver of “coolness” for the 2011 Cool Vendors research series, according to Gartner, Inc. Innovative technologies, the ongoing consumerization of IT, and cloud computing also continue to characterize vendor coolness.

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‘Big data’ a big deal

Analyzing large data sets – so called big data – will become a key basis of competition, underpinning new waves of productivity growth, innovation and consumer surplus as long as the right policies and enablers are in place.

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‘Customer Insight’ Class Focuses on Analytics

The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next eight years. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.

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INFORMS Speakers Program

As executives, managers, researchers and practitioners in the highly dynamic arena of analytics, you know how valuable your time is. Learning from other experts about the most challenging and topical issues of today and how analytics can advance your organization is a way to acquire state-of-the-art knowledge and to gain a competitive advantage. INFORMS has a program to conveniently help you do just that.

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UPS wins Gartner BI Excellence Award

UPS was awarded the 2011 Gartner Business Intelligence (BI) Excellence Award following a presentation and subsequent vote of more than a thousand delegates at the Gartner Business Intelligence Summit held May 2-4 in Los Angeles. Jack Levis, director of process management at UPS, made the presentation and accepted the award on behalf of the package delivery and logistics behemoth headquartered in Sandy Springs, Ga.

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Worldwide BI, analytics, PM software market tops $10 billion

Worldwide business intelligence (BI) platform, analytic applications and performance management (PM) software revenue reached $10.5 billion in 2010, a 13.4 percent increase from 2009 revenue of $9.3 billion, according to Gartner, Inc.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
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