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Study: Responding to reviews improves ratings

  Study: Responding to reviews improves ratings

Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, management responses can not only lead to higher ratings for businesses but also more informative reviews. 

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Gaining distribution in small retail formats brings big payoffs

  Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves.

According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.”

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Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today.

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How weather can impact consumer purchase response to mobile ads

  How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather.

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IBM’s Smarter Cities Challenge helps cities improve services

  IBM’s Smarter Cities Challenge helps cities improve services

IBM’s Smarter Cities Challenge program will be sending teams of company experts to five municipalities through 2018 to provide pro bono consultative advice on issues such as affordable housing, economic development, immigration and public safety.

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Deloitte Review focuses on “The Future of Work”

  Deloitte Review focuses on “The Future of Work”

As technology continues to blur the line between digital and physical, there is a heightened focus on what the future of work will bring. The latest issue of Deloitte Review examines the key trends shaping the future of work – from new talent models, cognitive tools and augmented reality to the gig economy and more, ­and how companies and employees alike can take action to help define what comes next.

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INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

  INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

Michael Trick, the Harry B. and James H. Higgins Professor of Operations Research at Carnegie Mellon University’s Tepper School of Business, has been appointed dean of Carnegie Mellon in Qatar, effective Sept. 1.

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Gartner: AI technologies to be pervasive in new software products

  Gartner: AI technologies to be pervasive in new software products

Market hype and growing interest in artificial intelligence (AI) are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process, according to Gartner, Inc. Analysts predict that by 2020, AI technologies will be virtually pervasive in almost every new software product and service.

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Drone delivery: Professor develops solution to minimize delays in operations

  Drone delivery: Professor develops solution to minimize delays in operations

When delivery companies like FedEx, Amazon and UPS launch drones to deliver packages in the near future, one Kennesaw State University computer science professor may be at the crux of solving one of its most complicated problems. Donghyun (David) Kim, assistant professor of computer science and an expert in computer algorithm optimization, is designing a fast-running algorithm to tackle simultaneous coordination problems among multiple delivery trucks and the drones launched from them.

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Tech spending growth limited to about 5 percent through 2018

  Tech spending growth limited to about 5 percent through 2018

Forrester predicts U.S. business and government tech spending will continue to grow by 4.8 percent through 2017 and increase to 5.2 percent in 2018. While these forecasts are higher than Forrester’s projections following the 2016 presidential election, they are lower than the expected numbers from a year ago.

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Headlines

Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →

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2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

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