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Accenture security report identifies top cyber threats

  Accenture security report identifies top cyber threats

With recent large-scale cyberattacks signaling a growing front in destructive threats and business impact, a new midyear report from iDefense, part of Accenture Security, reveals how threat actors are continuing to evolve their ability to avoid detection. Based on in-depth analysis, the report anticipates a growth in the number of threat actors who are rapidly expanding their capabilities due to factors such as the proliferation of affordable, customizable and accessible tools and exploits.

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Job searchers: It’s not just who you know, but how well you know them

  Job searchers: It’s not just who you know, but how well you know them

While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers. 

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IBM, MIT to pursue joint research in artificial intelligence

  IBM, MIT to pursue joint research in artificial intelligence

IBM recently announced that it will make a 10-year, $240 million investment to create the MIT-IBM Watson AI Lab in partnership with MIT. The lab will carry out fundamental artificial intelligence (AI) research and seek to propel scientific breakthroughs that unlock the potential of AI.

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Study: Responding to reviews improves ratings

  Study: Responding to reviews improves ratings

Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, management responses can not only lead to higher ratings for businesses but also more informative reviews. 

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Gaining distribution in small retail formats brings big payoffs

  Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves.

According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.”

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Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today.

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How weather can impact consumer purchase response to mobile ads

  How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather.

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IBM’s Smarter Cities Challenge helps cities improve services

  IBM’s Smarter Cities Challenge helps cities improve services

IBM’s Smarter Cities Challenge program will be sending teams of company experts to five municipalities through 2018 to provide pro bono consultative advice on issues such as affordable housing, economic development, immigration and public safety.

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Deloitte Review focuses on “The Future of Work”

  Deloitte Review focuses on “The Future of Work”

As technology continues to blur the line between digital and physical, there is a heightened focus on what the future of work will bring. The latest issue of Deloitte Review examines the key trends shaping the future of work – from new talent models, cognitive tools and augmented reality to the gig economy and more, ­and how companies and employees alike can take action to help define what comes next.

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INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

  INFORMS fellow Michael Trick appointed dean of Carnegie Mellon in Qatar

Michael Trick, the Harry B. and James H. Higgins Professor of Operations Research at Carnegie Mellon University’s Tepper School of Business, has been appointed dean of Carnegie Mellon in Qatar, effective Sept. 1.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.




Headlines

Survey: Despite the hype, AI adoption still in early stages

The hype surrounding artificial intelligence (AI) is intense, but for most European businesses surveyed in a recent study by SAS, adoption of AI is still in the early or even planning stages. The good news is, the vast majority of organizations have begun to talk about AI, and a few have even begun to implement suitable projects. There is much optimism about the potential of AI, although fewer were confident that their organization was ready to exploit that potential. Read more →

Data professionals spend almost as much time prepping data as analyzing it

Nearly 40 percent of data professionals spend more than 20 hours per week accessing, blending and preparing data rather than performing actual analysis, according to a survey conducted by TMMData and the Digital Analytics Association. More than 800 DAA community members participated in the survey held earlier this year. The survey revealed that data access, quality and integration present persistent, interrelated roadblocks to efficient and confident analysis across industries. Read more →

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INFORMS-SPONSORED EVENTS

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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