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Analytics Magazine

Headlines

Does negative political advertising actually work?

  Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C.

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Meet Summit, world’s most powerful, smartest scientific supercomputer

  Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops.

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Employee engagement a top concern affecting customer experience

  Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals.”

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INFORMS 2018 Government & Analytics Summit

  INFORMS 2018 Government & Analytics Summit

The first annual INFORMS Government & Analytics Summit was held on May 21 in Washington, D.C. INFORMS President Nicholas G. Hall (The Ohio State University) seized a unique opportunity for INFORMS to host an event that could improve understanding within government of the value of operations research (O.R.) and analytics work for solving important societal problems. O.R. and analytics is already used in many government-related areas such as national security and military logistics, scheduling flights and bus routes in transportation, and epidemic preparedness in healthcare.

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New study reveals personal predispositions may drive choice

  New study reveals personal predispositions may drive choice

Imagine you are choosing between two resorts for your island vacation. The factors driving your decision will be “quality” and “price,” but “quality” can be more difficult to define. In the end, this will come to represent all factors beyond price, such as service, amenities, proximity to the ocean and other things that are important to you. So, how will you decide?

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Most businesses see GDPR as opportunity to improve data privacy, security

  Most businesses see GDPR as opportunity to improve data privacy, security

A new study from IBM reveals that nearly 60 percent of organizations surveyed are embracing the General Data Protection Regulation (GDPR) as an opportunity to improve privacy, security, data management or as catalyst for new business models, rather than simply a compliance issue or impediment.

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Challenges facing supply chain execs: leadership, labor, legacy technology

  Challenges facing supply chain execs: leadership, labor, legacy technology

While most companies recognize the value of a digitally enabled supply chain – empowered by new technologies like artificial intelligence, blockchain, big data and analytics – many chief supply chain officers (CSCOs) are not leveraging their C-suite counterparts to help reinvent the supply chain function and transform it into an engine of new growth models and customer experiences, according to new research from Accenture.

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Data Science Bowl: Using AI to accelerate life-saving medical research

  Data Science Bowl: Using AI to accelerate life-saving medical research

Imagine unleashing the power of artificial intelligence to automate a critical component of biomedical research, expediting life-saving research in the treatment of almost every disease from rare disorders to the common cold. This could soon be a reality, thanks to the fourth Data Science Bowl, a 90-day competition in which, for the first time, participants trained deep learning models to examine images of cells and identify nuclei, regardless of the experimental setup – and without human intervention.

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FCC wins 2018 INFORMS Edelman Award

  FCC wins 2018 INFORMS Edelman Award

The Federal Communications Commission (FCC) won the 2018 Franz Edelman Award for its use of operations research (O.R.) as part of a revolutionary approach to address the rapidly growing need for additional wireless spectrum in the United States and Canada.

The prestigious award, which recognizes outstanding achievement in advanced analytics, O.R. and management science, was presented by INFORMS at the Edelman Gala held April 16 in Baltimore in conjunction with the 2018 INFORMS Conference on Business Analytics and Operations Research.

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BNSF Railway receives 2018 INFORMS Prize

  BNSF Railway receives 2018 INFORMS Prize

BNSF Railway was awarded the 2018 INFORMS Prize for its pioneering and enduring integration of operations research (O.R.) and analytics programs throughout the organization. The prize was presented at the Edelman Gala held April 16 in Baltimore in conjunction with the 2018 INFORMS Conference on Business Analytics and Operations Research.

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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

CAP® EXAM SCHEDULE

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