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Society focuses on member value, including regional conferences

  Society focuses on member value, including regional conferences

As we move into the heat of summer, we continue to focus on value for our members. With that goal in mind, plans for regional meetings coordinated with INFORMS’ local chapters are moving ahead, including conferences set for Seattle and Chicago in the near future. Other local chapters have expressed interest in using this format for launching their own regional conferences, which allow our members to collaborate while invigorating the respective local chapters. Local chapters interested in participating should reach out to me or any of our officers. INFORMS Connect (http://connect.informs.org/) is a good way to do this.

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Most brands fall short of applying customer analytics in real time

  Most brands fall short of applying customer analytics in real time

With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied Intelligence, reports that companies using customer analytics are already achieving notable gains. Yet most believe themselves to be a far cry from effectively servicing their customers in real time.

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Closer C-level collaboration needed to bridge gap in cyber readiness

  Closer C-level collaboration needed to bridge gap in cyber readiness

With the proliferation of more and more sensitive data, expanding connectivity, and the adoption of automated processes, new research from Accenture reveals that C-suite and IT decision-makers need to embrace a different approach to cybersecurity to effectively protect against future cyber risks. While most companies have a chief information security officer (CISO) or assigned cybersecurity to a C-suite executive, such as a chief information officer (CIO), often, these leaders have limited influence on cybersecurity strategy outside their departments.

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Do ‘top’ online rankings really help sell products or services?

  Do ‘top’ online rankings really help sell products or services?

Anyone who shops online is familiar with those “top-rated” products or services that rise to the top of their search on e-commerce intermediary sites like Amazon or Expedia. So, do those rankings really help those products or services get sold? According to a new study, the answer is, “yes” and “no.”

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Report: Automotive industry to invest $3.3 billion in big data in 2018

  Report: Automotive industry to invest $3.3 billion in big data in 2018

Big data investments in the automotive industry are expected to surpass $3.3 billion in 2018, according to a report by SNS Telecom & IT. Amid the proliferation of real-time and historical data from sources such as connected devices, web, social media, sensors, log files and transactional applications, big data is rapidly gaining traction from a diverse range of vertical sectors.

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Digital vs. print books: playing favorites can hurt overall book sales

  Digital vs. print books: playing favorites can hurt overall book sales

Since the first e-book platform launched in 2007, e-book sales grew to comprise 20 percent of all book sales by 2015. To ensure the increasing popularity of e-books do not undermine the success of their printed counterparts, publishers frequently delay the digital publication date for several weeks after the print edition has been released.

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INFORMS launches Recognition and Development Department

  INFORMS launches Recognition and Development Department

INFORMS recently launched the Recognition and Development Department to promote charitable giving opportunities to support the profession, INFORMS programs, the robust INFORMS awards program, as well as a new focus on scholarship opportunities. This new initiative invites INFORMS members to designate donations to support existing INFORMS awards and programs, as well as identify and cultivate new award and scholarship opportunities.

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Society plans high-quality, regional conferences

  Society plans high-quality, regional conferences

Having more meetings for Society members to showcase their work and to network and learn from others is important to the membership. I’m grateful to our past president Stefan Karisch and the INFORMS office for working diligently to make this a reality. Our goal is to work with local chapters, Analytics Society members and the INFORMS office to create high-quality, regional conferences. This will not only benefit our members, but it can also revitalize the local chapter. Of course, I am also hoping those participants join our important society.

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New Analytics Society initiative creates new opportunity for volunteers

As Society President Jack Levis notes above, the Analytics Society, in cooperation with INFORMS and local chapters, has launched an initiative to hold half-day, regional analytics conferences designed to provide professionals with easy-to-access venues for learning, sharing and networking. The Chicago INFORMS chapter has conducted a successful regional conference with support from the Analytics Society for a number of years. A similar regional conference is planned for later this year in the Seattle area. To support this initiative, the society is in need of volunteers to serve as liaisons and organizers.

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Does negative political advertising actually work?

  Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C.

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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Advancing the Analytics-Driven Organization
July 16-19, noon-5 p.m.


Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25

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