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Analytics Magazine

New look for PubsOnLine, same great content

INFORMS has updated its PubsOnLine platform and design to better align with INFORMS’ storytelling mission – to lead with our content and the work being done by our members in operations research and analytics. The update takes advantage of new advances in UX design – as did the overhaul of www.informs.org (IOL) in April 2017 – to include more intuitive navigation, bold graphics and an overall more enjoyable reader experience in a completely mobile responsive environment.

The emphasis on spotlighting featured content is evident both on the PubsOnLine homepage and on all individual journal pages. A graphics-heavy banner slide shows the most recent editor picks; recent content is at the forefront of each page, making for easy navigation of the latest content published by INFORMS.

The “soft launch” of PubsOnLine took place on July 9, a birthday present for Matt Walls, director of publications, who led the content migration. “The launch caps six months of discovery, design, engineering and testing. A tremendous thank-you is due to the team from INFORMS for their tireless help in the final push to live,” Walls says.

Part of the redesign includes a migration of INFORMS magazine content from IOL to be hosted on PubsOnLine to join all other INFORMS publications. The full archive of magazine content should be migrated by the INFORMS Annual Meeting in November.

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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

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