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Analytics Magazine

May/June 2013 Table of Contents

business analytics revolutionFEATURES

The Business Analytics Revolution

By Randy Bartlett and Girish Malik
Four killer competencies of analytically mature corporations and how to achieve them.

Case Study: Marketing Analytics

By Jeff Ahlquist and Kshira Saagar
Comprehending the complete customer: leveraging behavioral and attitudinal data for actionable analytics.

Historians vs. Futurists

By Gary Cokins
Which group provides more useful information for today’s decision-makers?

Text Analytics: Lost in Translation

By Christopher Broxe and Fiona McNeill
Part one of two-part series on best practices for analyzing multi-lingual text.

DEPARTMENTS

Inside Story
Profit Center
Analyze This!
Forum
Career Builder
Analytics Honors
Five-Minute Analyst
Thinking Analytically



Headlines

Report: One in five cloud-based user accounts may be fake

According to the Q2 2018 DataVisor Fraud Index Report, more than one in five user accounts set up through cloud service providers may be fraudulent. The report, based on information gathered between April and June, analyzes 1.1 billion active user accounts, 1.5 million email domains, 231,000 device types and 562 cloud hosting providers and data centers, among other indicators. Read more →

When managers respond to online critics, more negative reviews ensue

A new study in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews. The study, “Channels of Impact: User Reviews When Quality is Dynamic and Managers Respond,” is authored by Judith Chevalier of the Yale School of Management and NBER, Yaniv Dover of the Hebrew University of Jerusalem and Dina Mayzlin of the Marshal School of Business at the University of Southern California. Read more →

IE student designs software to optimize snow removal at Penn State

It is well known among the State College and Penn State communities that it takes a lot for university officials to shut the campus down after a major snowfall. In fact, since 2010, the University Park campus has been shut down just three full days due to snowfall. Much to the chagrin of students – and faculty and staff – the snow day at Penn State may just have become even more elusive, thanks to software developed by recent industrial engineering graduate Achal Goel. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Winter Simulation Conference
Dec. 9-12, 2018, Gothenburg, Sweden

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Applied AI & Machine Learning | Comprehensive
Dec. 3, 2018 (live online)


Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

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