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Analytics Magazine

May/June 2013 Table of Contents

business analytics revolutionFEATURES

The Business Analytics Revolution

By Randy Bartlett and Girish Malik
Four killer competencies of analytically mature corporations and how to achieve them.

Case Study: Marketing Analytics

By Jeff Ahlquist and Kshira Saagar
Comprehending the complete customer: leveraging behavioral and attitudinal data for actionable analytics.

Historians vs. Futurists

By Gary Cokins
Which group provides more useful information for today’s decision-makers?

Text Analytics: Lost in Translation

By Christopher Broxe and Fiona McNeill
Part one of two-part series on best practices for analyzing multi-lingual text.

DEPARTMENTS

Inside Story
Profit Center
Analyze This!
Forum
Career Builder
Analytics Honors
Five-Minute Analyst
Thinking Analytically

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Study: Salaries for early career data scientists decrease for first time

Salaries for early career data scientists decreased year over year for the first time in four years as did the percentage of early career data scientists with a Ph.D. while demand for data scientists continued to increase, according to a recently released Burtch Works’ 2017 salary study of data scientists. Salaries for more experienced data scientists generally held steady or increased slightly depending on an individual’s focus area, responsibility and geographic base, according to the report. Read more →

Generous health insurance plans encourage overtreatment, but may not improve health

Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

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