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Analytics Magazine

May/June 2013 Table of Contents

business analytics revolutionFEATURES

The Business Analytics Revolution

By Randy Bartlett and Girish Malik
Four killer competencies of analytically mature corporations and how to achieve them.

Case Study: Marketing Analytics

By Jeff Ahlquist and Kshira Saagar
Comprehending the complete customer: leveraging behavioral and attitudinal data for actionable analytics.

Historians vs. Futurists

By Gary Cokins
Which group provides more useful information for today’s decision-makers?

Text Analytics: Lost in Translation

By Christopher Broxe and Fiona McNeill
Part one of two-part series on best practices for analyzing multi-lingual text.

DEPARTMENTS

Inside Story
Profit Center
Analyze This!
Forum
Career Builder
Analytics Honors
Five-Minute Analyst
Thinking Analytically

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

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