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Analytics Magazine

May/June 2012 Table of Contents

business analyticsFEATURES

Why large, once-successful companies fail

By Gary Cokins
The reasons are numerous, but the world’s problems are more complex than ever, creating the need for analytics.

Actionable Analytics

By Krishna Rupanagunta, Meena Anantha Padmanabhan and Vinay Mony
How to convert thought into action and bridge the gap between analytics creation and consumption.

Sponsored search advertising

By Patrick Quinn, Michel Gamache and Sandrine Paroz
How statistical and optimization methods help advertisers manage their Internet campaigns more efficiently.

On the road to innovation

By Janice Partyka and Randolph Hall
Survey of vehicle routing software reveals that fierce competition produces creative solutions.

Integrated sentiment analysis

By Fiona McNeill
Text analytics, V2: Powerful technique hears much more than the voice of the customer.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Viewpoint
Newsmakers
Conference Preview
Five-Minute Analyst
Thinking Analytically

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Accenture security report identifies top cyber threats

With recent large-scale cyberattacks signaling a growing front in destructive threats and business impact, a new midyear report from iDefense, part of Accenture Security, reveals how threat actors are continuing to evolve their ability to avoid detection. Based on in-depth analysis, the report anticipates a growth in the number of threat actors who are rapidly expanding their capabilities due to factors such as the proliferation of affordable, customizable and accessible tools and exploits. Read more →

Job searchers: It’s not just who you know, but how well you know them

While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal Management Science finds that, despite the ability to significantly increase the number of professional connections and identify more job leads with limited effort on these sites, unless the connection is a strong one, they typically will not lead to job offers.  Read more →

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