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Analytics Magazine

May/June 2012 Table of Contents

business analyticsFEATURES

Why large, once-successful companies fail

By Gary Cokins
The reasons are numerous, but the world’s problems are more complex than ever, creating the need for analytics.

Actionable Analytics

By Krishna Rupanagunta, Meena Anantha Padmanabhan and Vinay Mony
How to convert thought into action and bridge the gap between analytics creation and consumption.

Sponsored search advertising

By Patrick Quinn, Michel Gamache and Sandrine Paroz
How statistical and optimization methods help advertisers manage their Internet campaigns more efficiently.

On the road to innovation

By Janice Partyka and Randolph Hall
Survey of vehicle routing software reveals that fierce competition produces creative solutions.

Integrated sentiment analysis

By Fiona McNeill
Text analytics, V2: Powerful technique hears much more than the voice of the customer.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Viewpoint
Newsmakers
Conference Preview
Five-Minute Analyst
Thinking Analytically

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

Stereotypes hold back girls’ interest in STEM subjects

New research from Accenture reveals that young people in the United Kingdom and Ireland are most likely to associate a career in science and technology with “doing research” (52 percent), “working in a laboratory” (47 percent) and “wearing a white coat” (33 percent). The study found that girls are more likely to make these stereotypical associations than boys. Read more →

Gartner: Connected ‘things’ will jump 31 percent in 2017

Gartner, Inc. forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020. Total spending on endpoints and services will reach almost $2 trillion in 2017. Regionally, China, North America and Western Europe are driving the use of connected things, and the three regions together will represent 67 percent of the overall Internet of Things (IoT) installed base in 2017. Read more →

U.S. News: Analytics jobs rank among the best

When it comes to the best business jobs, analytics- and operations research-oriented disciplines dominate the list, according to U.S. News & World Report’s rankings of the “2017 Best Jobs.” In order, the top five “best business jobs” listings include: 1. statistician
, 2. mathematician
, 3. financial advisor, 
4. actuary, and 
5. operations research analyst. Read more →

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