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Analytics Magazine

May/June 2012 Table of Contents

business analyticsFEATURES

Why large, once-successful companies fail

By Gary Cokins
The reasons are numerous, but the world’s problems are more complex than ever, creating the need for analytics.

Actionable Analytics

By Krishna Rupanagunta, Meena Anantha Padmanabhan and Vinay Mony
How to convert thought into action and bridge the gap between analytics creation and consumption.

Sponsored search advertising

By Patrick Quinn, Michel Gamache and Sandrine Paroz
How statistical and optimization methods help advertisers manage their Internet campaigns more efficiently.

On the road to innovation

By Janice Partyka and Randolph Hall
Survey of vehicle routing software reveals that fierce competition produces creative solutions.

Integrated sentiment analysis

By Fiona McNeill
Text analytics, V2: Powerful technique hears much more than the voice of the customer.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Viewpoint
Newsmakers
Conference Preview
Five-Minute Analyst
Thinking Analytically

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Headlines

Former INFORMS President Cook named to U.S. Census committee

Tom Cook, a former president of INFORMS, a founding partner of Decision Analytics International and a member of the National Academy of Engineering, was recently named one of five new members of the U.S. Census Bureau’s Census Scientific Advisory Committee (CSAC). The committee meets twice a year to address policy, research and technical issues relating to a full range of Census Bureau programs and activities, including census tests, policies and operations. The CSAC will meet for its fall 2018 meeting at Census Bureau headquarters in Suitland, Md., Sept. 13-14. Read more →

Gartner identifies six barriers to becoming a digital business

As organizations continue to embrace digital transformation, they are finding that digital business is not as simple as buying the latest technology – it requires significant changes to culture and systems. A recent Gartner, Inc. survey found that only a small number of organizations have been able to successfully scale their digital initiatives beyond the experimentation and piloting stages. “The reality is that digital business demands different skills, working practices, organizational models and even cultures,” says Marcus Blosch, research vice president at Gartner. Read more →

Innovation and speculation drive stock market bubble activity

A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways of their own as they found some very distinctive patterns in the occurrence of bubbles over 175 years. The study authors detected bubbles in approximately 73 percent of the innovations they studied, revealing the close relationship between innovation and stock market bubbles. Read more →

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