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Analytics Magazine

May/June 2012 Table of Contents

business analyticsFEATURES

Why large, once-successful companies fail

By Gary Cokins
The reasons are numerous, but the world’s problems are more complex than ever, creating the need for analytics.

Actionable Analytics

By Krishna Rupanagunta, Meena Anantha Padmanabhan and Vinay Mony
How to convert thought into action and bridge the gap between analytics creation and consumption.

Sponsored search advertising

By Patrick Quinn, Michel Gamache and Sandrine Paroz
How statistical and optimization methods help advertisers manage their Internet campaigns more efficiently.

On the road to innovation

By Janice Partyka and Randolph Hall
Survey of vehicle routing software reveals that fierce competition produces creative solutions.

Integrated sentiment analysis

By Fiona McNeill
Text analytics, V2: Powerful technique hears much more than the voice of the customer.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Viewpoint
Newsmakers
Conference Preview
Five-Minute Analyst
Thinking Analytically

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Headlines

Fighting terrorists online: Identifying extremists before they post content

New research has found a way to identify extremists, such as those associated with the terrorist group ISIS, by monitoring their social media accounts, and can identify them even before they post threatening content. The research, “Finding Extremists in Online Social Networks,” which was recently published in the INFORMS journal Operations Research, was conducted by Tauhid Zaman of the MIT, Lt. Col. Christopher E. Marks of the U.S. Army and Jytte Klausen of Brandeis University. Read more →

Syrian conflict yields model for attrition dynamics in multilateral war

Based on their study of the Syrian Civil War that’s been raging since 2011, three researchers created a predictive model for multilateral war called the Lanchester multiduel. Unless there is a player so strong it can guarantee a win regardless of what others do, the likely outcome of multilateral war is a gradual stalemate that culminates in the mutual annihilation of all players, according to the model. Read more →

SAS, Samford University team up to generate sports analytics talent

Sports teams try to squeeze out every last bit of talent to gain a competitive advantage on the field. That’s also true in college athletic departments and professional team offices, where entire departments devoted to analyzing data hunt for sports analytics experts that can give them an edge in a game, in the stands and beyond. To create this talent, analytics company SAS will collaborate with the Samford University Center for Sports Analytics to support teaching, learning and research in all areas where analytics affects sports, including fan engagement, sponsorship, player tracking, sports medicine, sports media and operations. Read more →

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