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Analytics Magazine

May/June 2011 Table of Contents

cover-mayjune11FEATURES

Economically calibrated models

By Andrew Jennings and Carolyn Wang
Lessons learned the hard way: The secret to better credit risk management.

Risk in revenue management

By Param Singh
Acknowledging risk’s existence and knowing how to minimize it.

Behavioral segmentation

By Talha Omer
Five best practices in making embedded segmentation highly relevant.

Understanding data miners

By Karl Rexer, Heather N. Allen and Paul Gearan
Data miner survey examines trends and reveals new insights.

Sports law analytics

By Ryan M. Rodenberg and Anastasios Kaburakis
Analytics proving to be dispositive in high-stakes sports industry litigation.

Simulation frameworks

By Zubin Dowlaty, Subir Mansukhani and Keshav Athreya
The key to building succssful dashboards for displaying, deploying metrics.

DEPARTMENTS

Inside Story

By Peter Horner

Executive Edge

By Michael Kubica

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

Newsmakers

Corporate Profile

By Chris Holliday

The Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

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