Bimonthly issues of Analytics Magazine are available in digital magazine format.
June 23-26, 2013
INFORMS Healthcare 2013
Chicago, IL
October 6–9, 2013
2013 INFORMS Annual Meeting
Minneapolis, MN
June 10-14, 2013
Predictive Analytics World
Chicago, IL
September 8-14, 2013
2013 ASE/IEEE International Conference on Big Data
Washington, DC
“Data science begins with data. Nothing gets built without data. Data science continues with science. Accurate, persuasive and effective prediction requires patterns. The process of discovering that pattern is science. Any product worth building requires a reliable pattern to exist in the data.”
– Christopher Berry, co-founder and chief science officer of Authintic, in his article on recommendation engines in the current issue of Analytics.
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Analytics Section of INFORMS NewsInnovative Applications in Analytics Award
The Innovative Applications in Analytics Award, sponsored by the INFORMS Section on Analytics, recognizes creative and unique developments, applications or combinations of analytical techniques used in practice. The prize promotes the awareness of the value of analytics techniques in unusual applications or in creative combination to provide unique insights and/or business value.
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Special ArticlesBig data paying off for big companies
A new research report, “Big Data in Big Companies,” describes how 20 large firms benefit from big data projects. Report co-authors Tom Davenport of the International Institute for Analytics (IIA) and Jill Dyché of SAS, the leader in business analytics, explore how these companies have deployed analytics to generate value from their big data assets.
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Special ArticlesContinuing education courses for analytics professionals
The Institute for Operations Research and the Management Sciences’ (INFORMS) Continuing Education program will offer its first two courses this fall. These intensive, two-day, in-person courses will provide analytical professionals with key skills, tools and methods that can be implemented immediately in a work environment.
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Monday, 31 January 2011 20:50 | Last Updated on Monday, 31 January 2011 21:09 | 
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CLICK HERE TO GO TO THE DIGITAL VERSION OF THIS ARTICLE
And the survey says…
We recently completed the first of what we expect will be many readership surveys. As any analyst knows, it’s nearly impossible to make improvements if you don’t know where things stand at the moment and you don’t know the problem you’re facing. The online survey, conducted in March, not only gave us a good idea of where we are in terms of readership satisfaction, wants and needs, it also provided an invaluable roadmap regarding where we should be heading in the months and years ahead.
We want to thank the 350-plus readers who participated in the survey. While we’re pleased with the initial response to Analytics and believe we’re on track to attract a huge audience of analysts who are hungry for our content, we realize we have plenty of room for improvement.
The readership survey provided some particularly gratifying results: On a scale of 1 to 10 with 1 being “very dissatisfied” and 10 being “very satisfied,” 82.7 percent of respondents rated Analytics a “7? or higher and 62.9 percent rated it “8? or higher. Nearly 10 percent gave it a perfect “10.”
More insightful, from our standpoint, was the reason readers use Analytics: 64 percent use it to keep up with breaking analytics news (no small feat for a bimonthly), 66 percent use it to learn about analytics (welcome to the show) and 75 percent use it to gain broad exposure to analytics topics (never too old to learn new tricks).
Perhaps the most telling statistic was how much time the respondents said they spent reading a typical issue of Analytics. More than 55 percent said they spend at least 30 minutes reading each issue and 22.1 percent said they spend at least an hour reading it — incredible numbers compared to other online publications. The respondents also rated the quality, value and timeliness of the content quite high, and 83 percent of respondents said they were likely to recommend it to a colleague, supervisor or student.
Best of all, 70 respondents said they were interested in contributing an article to Analytics, and I’m following up with them as we speak. As I say almost every issue, Analytics is an interactive exercise. We look forward to your comments, editorial ideas and contributed articles.
— Peter Horner, editor
horner@lionhrtpub.com