Share with your friends










Submit

Analytics Magazine

March/April 2017: Table of Contents

Analytics March/April 2017FEATURES

ABM and predictive lead scoring

Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing.
By Megan Lueders

Software survey: joys, perils of statistics

Trends, developments and what the past year of sports and politics taught us about variability and statistical predictions.
By James J. Swain

Disarming ‘Weapons of Math Destruction’

Cathy O’Neil’s provocative best-selling book explores the dark side of data science, but data science is largely good. Here’s why.
By Eric Siegel

Predictive talent acquisition strategy

As the cost of failed new hires grows, so does the importance of
pre-hire assessment. How to find the right talent assessment vendor.
By Greta Roberts

Voter motives and messages

The analytics story behind the Scottish secession vote, “Brexit” referendum and U.S. presidential election.
By Douglas A. Samuelson

 

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Newsmakers
Analytics in Action
Conference Preview: Analytics & O.R.
Q&A: Analytics conference chairman
Conference preview: Marketing Science
Conference preview: Healthcare
Five-Minute Analyst
Thinking Analytically

 


Save

Save

Save

Related Posts

  • 100
    FEATURES ABM and predictive lead scoring Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing. By Megan Lueders Software Survey: Joys, perils of statistics Trends, developments and what the past year of sports and politics taught us about variability and…
    Tags: analytics, conference, preview, marketing, science, predictive, save, story, data, healthcare
  • 79
    Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are…
    Tags: sales, lead, marketing, abm, scoring, data, predictive, analytics
  • 74
    Eric Siegel, founder of Predictive Analytics World (PAW, a series of conferences held throughout the year in major U.S. and European cites) and the author of the new book, “Predictive Analytics: The Power to Predict who will Click, Buy, Lie or Die,” is without question a key player in the…
    Tags: analytics, predictive, data, book
  • 72
    July/August 2013 O.R. vs. analytics … and now data science? By Brian Keller In a 2010 survey [1], members of the Institute for Operations Research and the Management Sciences (INFORMS) were asked to compare operations research (O.R.) and analytics. Thirty percent of the respondents stated, “O.R. is a subset of…
    Tags: data, science, analytics, o.r, informs
  • 65
    Cathy O’Neil’s provocative book, “Weapons of Math Destruction: How big data increases inequality and threatens democracy,” created quite a stir in the analytics community when it was released last fall.
    Tags: analytics, book, data, eric, weapons, math, destruction, neil, analyze, provocative

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.






Headlines

Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.