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Analytics Magazine

March/April 2017: Table of Contents

Analytics March/April 2017FEATURES

ABM and predictive lead scoring

Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing.
By Megan Lueders

Software survey: joys, perils of statistics

Trends, developments and what the past year of sports and politics taught us about variability and statistical predictions.
By James J. Swain

Disarming ‘Weapons of Math Destruction’

Cathy O’Neil’s provocative best-selling book explores the dark side of data science, but data science is largely good. Here’s why.
By Eric Siegel

Predictive talent acquisition strategy

As the cost of failed new hires grows, so does the importance of
pre-hire assessment. How to find the right talent assessment vendor.
By Greta Roberts

Voter motives and messages

The analytics story behind the Scottish secession vote, “Brexit” referendum and U.S. presidential election.
By Douglas A. Samuelson

 

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Newsmakers
Analytics in Action
Conference Preview: Analytics & O.R.
Q&A: Analytics conference chairman
Conference preview: Marketing Science
Conference preview: Healthcare
Five-Minute Analyst
Thinking Analytically

 


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  • 100
    FEATURES ABM and predictive lead scoring Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing. By Megan Lueders Software Survey: Joys, perils of statistics Trends, developments and what the past year of sports and politics taught us about variability and…
    Tags: analytics, conference, preview, marketing, science, predictive, save, story, data, healthcare
  • 79
    Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are…
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  • 74
    Eric Siegel, founder of Predictive Analytics World (PAW, a series of conferences held throughout the year in major U.S. and European cites) and the author of the new book, “Predictive Analytics: The Power to Predict who will Click, Buy, Lie or Die,” is without question a key player in the…
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  • 72
    July/August 2013 O.R. vs. analytics … and now data science? By Brian Keller In a 2010 survey [1], members of the Institute for Operations Research and the Management Sciences (INFORMS) were asked to compare operations research (O.R.) and analytics. Thirty percent of the respondents stated, “O.R. is a subset of…
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  • 65
    Cathy O’Neil’s provocative book, “Weapons of Math Destruction: How big data increases inequality and threatens democracy,” created quite a stir in the analytics community when it was released last fall.
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Headlines

Challenges facing supply chain execs: leadership, labor, legacy technology

While most companies recognize the value of a digitally enabled supply chain – empowered by new technologies like artificial intelligence, blockchain, big data and analytics – many chief supply chain officers (CSCOs) are not leveraging their C-suite counterparts to help reinvent the supply chain function and transform it into an engine of new growth models and customer experiences, according to new research from Accenture. Read more →

Data Science Bowl: Using AI to accelerate life-saving medical research

Imagine unleashing the power of artificial intelligence to automate a critical component of biomedical research, expediting life-saving research in the treatment of almost every disease from rare disorders to the common cold. This could soon be a reality, thanks to the fourth Data Science Bowl, a 90-day competition in which, for the first time, participants trained deep learning models to examine images of cells and identify nuclei, regardless of the experimental setup – and without human intervention. Read more →

UPCOMING ANALYTICS EVENTS

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INFORMS International Conference
June 17-20, 2018, Taipei, Taiwan

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Advancing the Analytics-Driven Organization
July 16-19, noon-5 p.m.


Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25

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