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Analytics Magazine

March/April 2017: Table of Contents

Analytics March/April 2017FEATURES

ABM and predictive lead scoring

Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing.
By Megan Lueders

Software Survey: Joys, perils of statistics

Trends, developments and what the past year of sports and politics taught us about variability and statistical predictions.
By James J. Swain

Disarming ‘Weapons Of Math Destruction’

Cathy O’Neil’s provocative best-selling book explores the dark side of data science, but data science is largely good. Here’s why.
By Eric Siegel

Predictive talent acquisition strategy

As the cost of failed new hires grows, so does the importance of pre-hire assessment. How to find the right talent assessment vendor.
By Greta Roberts

Voter motives and messages

The analytics story behind the Scottish secession vote, “Brexit” referendum and U.S. presidential election.
By Douglas A. Samuelson

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Newsmakers
Analytics in Action
Conference preview: Analytics & O.R.
Q&A: Analytics conference chairman
Conference preview: Marketing Science
Conference preview: Healthcare
Five-Minute Analyst
Thinking Analytically

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Headlines

Report: One in five cloud-based user accounts may be fake

According to the Q2 2018 DataVisor Fraud Index Report, more than one in five user accounts set up through cloud service providers may be fraudulent. The report, based on information gathered between April and June, analyzes 1.1 billion active user accounts, 1.5 million email domains, 231,000 device types and 562 cloud hosting providers and data centers, among other indicators. Read more →

When managers respond to online critics, more negative reviews ensue

A new study in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually stimulate additional reviewing activity and an increased number of negative reviews. The study, “Channels of Impact: User Reviews When Quality is Dynamic and Managers Respond,” is authored by Judith Chevalier of the Yale School of Management and NBER, Yaniv Dover of the Hebrew University of Jerusalem and Dina Mayzlin of the Marshal School of Business at the University of Southern California. Read more →

IE student designs software to optimize snow removal at Penn State

It is well known among the State College and Penn State communities that it takes a lot for university officials to shut the campus down after a major snowfall. In fact, since 2010, the University Park campus has been shut down just three full days due to snowfall. Much to the chagrin of students – and faculty and staff – the snow day at Penn State may just have become even more elusive, thanks to software developed by recent industrial engineering graduate Achal Goel. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Winter Simulation Conference
Dec. 9-12, 2018, Gothenburg, Sweden

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Applied AI & Machine Learning | Comprehensive
Dec. 3, 2018 (live online)


Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

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