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Analytics Magazine

March/April 2017: Table of Contents

Analytics March/April 2017FEATURES

ABM and predictive lead scoring

Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing.
By Megan Lueders

Software Survey: Joys, perils of statistics

Trends, developments and what the past year of sports and politics taught us about variability and statistical predictions.
By James J. Swain

Disarming ‘Weapons Of Math Destruction’

Cathy O’Neil’s provocative best-selling book explores the dark side of data science, but data science is largely good. Here’s why.
By Eric Siegel

Predictive talent acquisition strategy

As the cost of failed new hires grows, so does the importance of pre-hire assessment. How to find the right talent assessment vendor.
By Greta Roberts

Voter motives and messages

The analytics story behind the Scottish secession vote, “Brexit” referendum and U.S. presidential election.
By Douglas A. Samuelson

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Newsmakers
Analytics in Action
Conference preview: Analytics & O.R.
Q&A: Analytics conference chairman
Conference preview: Marketing Science
Conference preview: Healthcare
Five-Minute Analyst
Thinking Analytically

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    FEATURES ABM and predictive lead scoring Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing. By Megan Lueders Software survey: joys, perils of statistics Trends, developments and what the past year of sports and politics taught us about variability and…
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  • 79
    Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are…
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  • 74
    Eric Siegel, founder of Predictive Analytics World (PAW, a series of conferences held throughout the year in major U.S. and European cites) and the author of the new book, “Predictive Analytics: The Power to Predict who will Click, Buy, Lie or Die,” is without question a key player in the…
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    July/August 2013 O.R. vs. analytics … and now data science? By Brian Keller In a 2010 survey [1], members of the Institute for Operations Research and the Management Sciences (INFORMS) were asked to compare operations research (O.R.) and analytics. Thirty percent of the respondents stated, “O.R. is a subset of…
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  • 65
    Cathy O’Neil’s provocative book, “Weapons of Math Destruction: How big data increases inequality and threatens democracy,” created quite a stir in the analytics community when it was released last fall.
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Headlines

Finalists for 2018 Syngenta Crop Challenge announced

Syngenta and the Analytics Society of INFORMS this week announced the finalists for the 2018 Syngenta Crop Challenge in Analytics. Now in its third year, the competition aims to address the challenge of achieving global food security by fostering cross-industry collaboration between agriculture and advanced analytics experts. Read more →

International Conference to spotlight O.R., analytics and AI

The 2018 INFORMS International Conference will be held in the world-class International Convention Center (TICC) and the Grand Hyatt Taipei in beautiful Taipei City, Taiwan, on June 17-20. The conference theme is “A Better World Through Operations Research, Analytics and Artificial Intelligence.” The conference offers excellent opportunities to learn about the emerging O.R. and A.I. technologies and applications from more than 40 invited, sponsored and contributed clusters featuring more than 600 talks. Read more →

How math education can catch up to the 21st century

Big data analytics is increasingly becoming a trending practice that society is adopting, and Daniel Kunin, a scholar at Stanford University and the creator of the online platform, Seeing Theory, is using creative and innovative ways to teach statistics and probability relevant to a changing world. In a recent interview with CMRubinWorld, Kunin discusses math education today and how he believes it can be improved in order to both foster curiosity and be more relevant now and going forward. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

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