Share with your friends










Submit

Analytics Magazine

March/April 2017: Table of Contents

Analytics March/April 2017FEATURES

ABM and predictive lead scoring

Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing.
By Megan Lueders

Software Survey: Joys, perils of statistics

Trends, developments and what the past year of sports and politics taught us about variability and statistical predictions.
By James J. Swain

Disarming ‘Weapons Of Math Destruction’

Cathy O’Neil’s provocative best-selling book explores the dark side of data science, but data science is largely good. Here’s why.
By Eric Siegel

Predictive talent acquisition strategy

As the cost of failed new hires grows, so does the importance of pre-hire assessment. How to find the right talent assessment vendor.
By Greta Roberts

Voter motives and messages

The analytics story behind the Scottish secession vote, “Brexit” referendum and U.S. presidential election.
By Douglas A. Samuelson

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Newsmakers
Analytics in Action
Conference preview: Analytics & O.R.
Q&A: Analytics conference chairman
Conference preview: Marketing Science
Conference preview: Healthcare
Five-Minute Analyst
Thinking Analytically

Save

Save

Save

Related Posts

  • 100
    FEATURES ABM and predictive lead scoring Account-based marketing, and the related technology of predictive lead scoring, is dramatically changing the face of sales and marketing. By Megan Lueders Software survey: joys, perils of statistics Trends, developments and what the past year of sports and politics taught us about variability and…
    Tags: analytics, conference, preview, marketing, science, predictive, save, story, data, healthcare
  • 79
    Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are…
    Tags: sales, lead, marketing, abm, scoring, data, predictive, analytics
  • 74
    Eric Siegel, founder of Predictive Analytics World (PAW, a series of conferences held throughout the year in major U.S. and European cites) and the author of the new book, “Predictive Analytics: The Power to Predict who will Click, Buy, Lie or Die,” is without question a key player in the…
    Tags: analytics, predictive, data, book
  • 72
    July/August 2013 O.R. vs. analytics … and now data science? By Brian Keller In a 2010 survey [1], members of the Institute for Operations Research and the Management Sciences (INFORMS) were asked to compare operations research (O.R.) and analytics. Thirty percent of the respondents stated, “O.R. is a subset of…
    Tags: data, science, analytics, o.r, informs
  • 65
    The CUNY School of Professional Studies is offering a new online master of science degree in data analytics. The program prepares its graduates for high-demand and fast-growing careers as data analysts, data specialists, business intelligence analysts, information analysts and data engineers in such fields as business, operations, marketing, social media,…
    Tags: data, analytics

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Three keys for organizations to gain value from information

In the current information-driven society and increasingly digitalized world, Gartner, Inc. says that sentiments are shifting from the economics of tangible assets to the economics of information – “infonomics” – and other intangible assets. Infonomics is the theory, study and discipline of asserting economic significance to information. It strives to apply both economic and asset management principles and practices to the valuation, handling and deployment of information assets.  Read more →

Burtch Works study on ‘Salaries of Predictive Analytics Professionals’

According to the recently released Burtch Works study on “Salaries of Predictive Analytics Professionals 2017,” senior-level executives saw the largest increase in salaries from 2016 to 2017, and industry diversification of employment has diluted the concentration of such professionals from financial services and marketing/advertising to consulting and technology. Read more →

New study asks, ‘Is your business AI-ready?’

Despite fears that robots will replace human labor, the majority of artificial intelligence (AI) leaders (79 percent) expect their employees will work comfortably with robots by 2020, according to a new Genpact survey of C-Suite and senior executives titled, “Is Your Business AI-Ready?” Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.