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Analytics Magazine

March/April 2011: Table of Contents

March/April 2011FEATURES

Wargaming for fun and profit

By Douglas A. Samuelson
Familiar defense tool adds competitive advantage in business environment.

TV ads, Wanamaker’s dilemma & analytics

By Eric Fischer, Atanu Basu, Joachim Hubele and Eric Levine
From ratings to predictive decisions: New measurement for TV advertising.

Enterprise-level semantic technologies

By Denise Bedford
How semantic applications help organizations achieve productivity increases.

Optimization engagement baseline

By Maurice Schlumberger
First step on the way to full optimization engagement is often the most rewarding.

Predicting the rise of prediction markets

By Ajit Kambil
Social analytic tool taps into the “wisdom of crowds” to see into the future.

Surrounded by uncertainty

By James J. Swain
Survey of statistical software highlights growing capability of popular tools.

DEPARTMENTS

Inside Story

By Pete Horner

 Executive Edge

By Colin Kessinger

Profit Center

By E. Andrew Boyd

Analyze This!

BY Vijay Mehrotra

Conference Preview

By David Leonhardi and Teresa Cryan

Thinking Analytically

By John Toczek

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