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Analytics Magazine

March/April 2010 Table of Contents

revenue management social networkingFEATURES

Revenue Management vs. Social Networking

By Yuri Levin and Jeff McGill
At a time when tech-savvy, Web-connected consumers can counter RM returns, how should companies respond?

Successful Solution Startups

By Jerry Banks and Ken Musselman
Seven suggestions every systems analyst needs to know in order to launch a project (or a career) on the right foot.

On the Road to Connectivity

By Janice Partyka and Randolph Hall
Vehicle routing software survey: creative integration of computer, communication and location technology.

Analytics at UPS

By Jeff Winters and Doug Mohr
Corporate profile provides an inside look at the tech tools empowering $50 billion delivery and logistics company.

World-Class Conference

By Teresa Cryan
“Applying Science to the Art of Business”: Preview of INFORMS’ must-make analytics conference in Orlando.

DEPARTMENTS

INSIDE STORY
EXECUTIVE EDGE
PROFIT CENTER
VIEWPOINT
NEWSMAKERS
ANALYTICS IN ACTION
LAST WORD



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

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