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Analytics Magazine

March/April 2010 Table of Contents

revenue management social networkingFEATURES

Revenue Management vs. Social Networking

By Yuri Levin and Jeff McGill
At a time when tech-savvy, Web-connected consumers can counter RM returns, how should companies respond?

Successful Solution Startups

By Jerry Banks and Ken Musselman
Seven suggestions every systems analyst needs to know in order to launch a project (or a career) on the right foot.

On the Road to Connectivity

By Janice Partyka and Randolph Hall
Vehicle routing software survey: creative integration of computer, communication and location technology.

Analytics at UPS

By Jeff Winters and Doug Mohr
Corporate profile provides an inside look at the tech tools empowering $50 billion delivery and logistics company.

World-Class Conference

By Teresa Cryan
“Applying Science to the Art of Business”: Preview of INFORMS’ must-make analytics conference in Orlando.

DEPARTMENTS

INSIDE STORY
EXECUTIVE EDGE
PROFIT CENTER
VIEWPOINT
NEWSMAKERS
ANALYTICS IN ACTION
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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