Share with your friends










Submit

Analytics Magazine

March-April 2015: Table of Contents

covers_analytics_marapr_cover_240FEATURES

Executive Edge: Interaction Analytics

By Ryan Pellet
Form from chaos: Gaining insights from interaction-based
unstructured data (calls, texts, posts, etc.)

Forum: Intuition-Based Decision Making

By Jay Liebowitz
The other side of analytics: The value of unconsciously
recognizing patterns at lightning speed

Analytics & The Internet of Things

By Arnab Chakraborty, Michael Svilar and Prith Banerjee
Welcome to the ‘We Economy’ digital ecosystem: Finding the business hidden in your data

Statistical Software Survey

By James J. Swain
Power to the people: Survey of popular analytical software includes a wide range of tools

Corporate Profile: SAS

By Kathy Lange
World’s largest privately held software company: Where it’s been and where it’s headed

DEPARTMENTS

Inside Story
Analyze This!
Newsmakers
Healthcare Analytics
INFORMS Initiatives
Conference Preview: Business Analytics
Conference Preview: Healthcare Analytics
Five-Minute Analyst
Thinking Analytically



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.