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Analytics Magazine

July/August 2016: Table of Contents

FEATURES

Politics & Analytics: Who holds the keys to the White House?

By Douglas A. Samuelson
Predicting the 2016 U.S. presidential election: What the “13 Keys”
forecast, what to watch for and why they might not matter.

Missing Metric: The human side of sales analytics

By Lisa Clark
Exploring the softer side of sales analytics, where data, timely messaging and the human element converge for success.

Analytical Journey: Navigating the big data analytics SaaS terrain

By Brad Kolarov
Focus on data, not infrastructure: Three things to look for, three things to avoid when starting down big data analytics path.

Healthcare Analytics: Analytics and machine learning

By Steve Curd
Two essentials for success in value-based medicine to manage health, improve outcomes and keep costs under control.

Healthcare Fraud: Analytics — The radiation badge for healthcare FWA

By Rodger Smith
Fighting fraud, waste and abuse using data and analytics tools is a critical step toward making healthcare affordable for all.

Software Survey: Forecasting 2016

By Chris Fry and Vijay Mehrotra
New tools, new capabilities and new trends: Survey of 26 forecasting software packages from 19 vendors.

 

DEPARTMENTS

Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Conference Preview
Five-Minute Analyst
Thinking Analytically

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

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For more information, go to 
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