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Analytics Magazine

July/August 2012 Table of Contents

crowdsourcing analyticsFEATURES

Research as a competitive sport

By Margit Zwemer
Crowdsourcing the full analytics value chain, starting with the predictive model itself.

Collaborative forecasting: from vision to reality

By Brian Lewis
Transitioning from periodic, isolated activities to a single, real-time enterprise process.

Forecasting an upward trend?

By Jack Yurkiewicz
Survey of forecasting software reveals interesting trends and new developments.

Analytics & big data: skeptics vs. enthusiasts

By Gary Cokins
Acceptance of analytics to tackle issues related to big data going through growing pains.

Predictability of Time Series

By Subir Mansukhani
Statistical measure to infer the level of difficulty in choosing an appropriate model.

Corporate Profile: IBM

By Arnold Greenland
Technology, consulting giant boasts a long, rich history with advanced analytics.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Forum
Five-Minute Analyst
Thinking Analytically
Conference Preview
Learning Resources
Viewpoint

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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