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Analytics Magazine

July/August 2012 Table of Contents

crowdsourcing analyticsFEATURES

Research as a competitive sport

By Margit Zwemer
Crowdsourcing the full analytics value chain, starting with the predictive model itself.

Collaborative forecasting: from vision to reality

By Brian Lewis
Transitioning from periodic, isolated activities to a single, real-time enterprise process.

Forecasting an upward trend?

By Jack Yurkiewicz
Survey of forecasting software reveals interesting trends and new developments.

Analytics & big data: skeptics vs. enthusiasts

By Gary Cokins
Acceptance of analytics to tackle issues related to big data going through growing pains.

Predictability of Time Series

By Subir Mansukhani
Statistical measure to infer the level of difficulty in choosing an appropriate model.

Corporate Profile: IBM

By Arnold Greenland
Technology, consulting giant boasts a long, rich history with advanced analytics.

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Forum
Five-Minute Analyst
Thinking Analytically
Conference Preview
Learning Resources
Viewpoint



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

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