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Analytics Magazine

July/August 2011 Table of Contents

Table of Contents

July/August 2011FEATURES

Corporate profile: Kaplan, Inc.

By Bror Saxberg and David Niemi
How analytics helps an international education organization go to the head of the class.

New math, big data

By Robert Byrne
Across the supply chain, manufacturers and retailers exploit vital raw material of the information economy.

Business forecasting effectiveness

By Michael Gilliland
Should accuracy be an organization’s biggest concern? The case for value added analysis.

Potholes and politics

By Steve Palmer
Aging infrastructure is everybody’s problem: The need for optimization, not just more money.

Sales force strategy

By Rohit Tandon, Arnab Chakraborty and Debasish Das
HP’s perspective on emerging significance of analytics to strengthen sales strategy and boost performance.

DEPARTMENTS

Inside Story

By Peter Horner

Executive Edge

By Jim Goodnight

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

What’s New

By Peter Horner

Forum

By Doug Samuelson

Conference Preview

By Cem Saydam

Learning Resources

By Barry List

The Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

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