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Analytics Magazine

July/August 2011 Table of Contents

Table of Contents

July/August 2011FEATURES

Corporate profile: Kaplan, Inc.

By Bror Saxberg and David Niemi
How analytics helps an international education organization go to the head of the class.

New math, big data

By Robert Byrne
Across the supply chain, manufacturers and retailers exploit vital raw material of the information economy.

Business forecasting effectiveness

By Michael Gilliland
Should accuracy be an organization’s biggest concern? The case for value added analysis.

Potholes and politics

By Steve Palmer
Aging infrastructure is everybody’s problem: The need for optimization, not just more money.

Sales force strategy

By Rohit Tandon, Arnab Chakraborty and Debasish Das
HP’s perspective on emerging significance of analytics to strengthen sales strategy and boost performance.

DEPARTMENTS

Inside Story

By Peter Horner

Executive Edge

By Jim Goodnight

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

What’s New

By Peter Horner

Forum

By Doug Samuelson

Conference Preview

By Cem Saydam

Learning Resources

By Barry List

The Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

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