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Analytics Magazine

July-August 2015: Table of Contents

artificial intelligence analyticsFEATURES

Building human curiosity into A.I.

By Scott Zoldi
Self-learning models: How neuro-dynamic programming enables smart machines to think ahead.

Predicting patient experience

By Sagar Anisingaraju and Mo Kaushal
Why narrative data is a healthcare goldmine: Four reasons to feel confident about the “consumerization” wave.

Curing what ails healthcare industry

By Charlie Bitzis
Interaction analytics is transforming health insurance: Four key areas where analytics is driving change.

Network analytics for everyone

By Will Towler
From social media to healthcare, more and more fields are turning to network science for greater insight.

Networks vs. fraud: Connecting the dots

By Bart Baesens, Véronique Van Vlasselaer and Wouter Verbeke
Well-constructed analytical models useful in thwarting fraudsters and their complex but revealing patterns.


Inside Story
Executive Edge
Analyze This!
Healthcare Analytics


News & Notes
INFORMS Initiatives
Conference News
Predictive Analytics
Five-Minute Analyst
Thinking Analytically


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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