Share with your friends


Analytics Magazine

January/February 2017: Table of Contents

Internet of ThingsFEATURES

The CIA’s new transparency

Analytics’ role in opening access as the agency’s mission expands from collecting secrets to winning information warfare.
By Douglas Samuelson

Driving smarter pricing, promotion decisions

ROI: How analytics can help consumer goods companies escape a decade of flat growth and margins.
By Gary Singer and Rob Holston

Industrie 4.0: Analytics everywhere

What Germany’s new initiative is teaching the world about the potential and power of analytics.
By Arnab Chakraborty and Thomas D. Meyer

IoT unleashes endless business opportunities

With the right technology, organizations can find everyday data instantly, no matter where it is created.
By Neeraj Chadha

BPM empowering IoT business users

Three examples of how the Internet of Things can take part in business processes across various industries.
By Gal Horvitz

Analytics @ Google

Advanced analytics permeates work at Google, making the technology giant a ‘candy store for O.R. practitioners.’
By Brian Thomas Eck and Amber Richter

Ada Lovelace: ‘poetical scientist’

The remarkable story of the first female computer scientist and the first to question if a machine could think.
By Aaron Lai



Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
Conference Preview
Five-Minute Analyst
Thinking Analytically





Related Posts

  • 64
    It’s an exciting time to be in INFORMS, and Nashville, Tenn., site of the 2016 INFORMS Annual Meeting on Nov. 13-16, is going to be a great time to learn about the state of the art in our rapidly changing profession, connect with colleagues and meet new ones. If you…
    Tags: analytics
  • 64
    January/February 2018 Forum: Anxiety over Artificial Intelligence The rise of self-service analytics Advanced analytics at Kroger Deep dive into edge IoT analytics Get to know your data November/December 2017 Eyes on the road, not dashboards Basic Sales Analysis Survey sampling Healthcare and data governance Simulation Software Survey September/October 2017 Visualizing…
    Tags: analytics
  • 59
    We hope to see many Analytics Society members in Las Vegas for the upcoming INFORMS Conference on Business Analytics & Operations Research be held April 2-4. As shared in previous communications, the Analytics Society is organizing many exciting events for the conference.
    Tags: analytics, business
  • 54
    Organizations of all sizes and types are awash in data possibilities, yet most of them cannot capitalize on the potential for a variety of reasons. The good news, however, is that with the right decisions and focus, these possibilities can turn quickly into realized opportunities.
    Tags: technology, analytics, business
  • 53
    The information explosion has led organizations to leverage data to improve the overall decision-making process. Organizations are looking to deploy data-driven strategies across their business processes and functions, such as marketing, risk, supply chain and finance. It’s critical now more than ever to have the right people, processes, methodologies, platforms…
    Tags: analytics, business


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:

For more information, go to