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Analytics Magazine

January/February 2016: Table of Contents

January/February 2016FEATURES

Deep dive into data lakes

By Sean Martin
The premise, the promise, the potential of method for managing big data has drawn widespread attention.

Get smart: digital business innovation

By Haluk Demirkan and Bulent Dal
Smart technologies, services, processes and people add up to smart systems for every sector.

Customer lifetime value

By Matthew Lulay
Leveraging predictive analytics adds key new insights for estimating familiar marketing metric.

Corporate profile: BNSF Railway

By Amy Casas
Operations research and advanced analytics team helps power rail giant’s success now and in the future.

Changing the game

By Doug Samuelson
How analytics and village stability operations can help defeat violent extremism around the world.


Inside Story
Executive Edge
Analyze This!
Healthcare Analytics
INFORMS Initiatives
News & Notes
Conference Preview
Five-Minute Analyst
Thinking Analytically









Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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