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Analytics Magazine

January/February 2014 Table of Contents

analytics careers consultingFEATURES

Predictive Analytics In The Cloud

By James Taylor
Research survey: Ability to deliver ROI solutions more cost-effectively is driving cloud deployment.

Adventures In Analytics Consulting

By Doug Samuelson
Eighteen things nobody tells you about solo practice that you need to know before you take the plunge.

Certified Analytics Professional

By Polly Mitchell-Guthrie and Scott Nestler
Usage guide for employers and clients answers key questions about first-of-its kind CAP® program.

Analytics & Healthcare

By Rajib Ghosh
Apply predictive analytics to address population health management and medication adherence problems.

Missing Values

By Gerhard Svolba
The origin, detection, treatment and consequences of missing values in analytics.


Certified Analytics Professional candidate handbook (available as PDF or digital magazine versions)


Inside Story
Executive Edge
Analyze This!
Big Dreams, Small Data
INFORMS Initiatives

Conference Previews:

   • INFORMS Analytics Conference
INFORMS The Business of Big Data Conference

Five-Minute Analyst
Thinking Analytically


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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