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Analytics Magazine

January/February 2013 Table of Contents

social media business analyticsFEATURES

Welcome to ‘worksocial’ world

By Samir Gulati
New approach, technology blends data, process and collaboration for better, faster decision-making.

How to pick a business partner

By David Zakkam and Deepinder Singh Dhingra
Ten things to consider when evaluating analytics and decision sciences partners.

Big data, analytics and elections

By George Shen
Obama team’s all-front campaign leveraged Web, mobile, TV, social media and analytics.

Modeling experience yields insights

By Bruce W. Patty
Lessons learned while working with the largest domestic container fleet in North America.

Software survey: decision analysis

By William M. Patchak
Relationship between technology, thoughtful analysis remains essential to success of any software tool.

Special supplement: CAP Candidate Handbook

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Inside Story
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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

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