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Analytics Magazine

January/February 2012 Table of Contents

healthcare analyticsFEATURES

Analytics & the future of healthcare

By Peter Horner and Atanu Basu
Market-driven reform already shifting emphasis from volume to value as industry leaders weigh in on what’s next.

Analytical integration in healthcare

By Thomas H. Davenport
Healthcare organizations need to finish implementing basic transaction data systems.

Predictive analytics: saving lives, lowering costs

By Todd Steffes
Non-adherence to medication prescriptions is a health epidemic in the United States.

Healthcare management engineering

By Alexander Kolker
Its scope, fundamental principles and potential and what it means for operations research professionals.

Intelligent decision support in healthcare

By Runki Basu, Norm Archer and Basudeb Mukherjee
Applying data mining and artificial neural networks to patient data to improve decision-making.

Telehealth’s promising global future

By Rajib Ghosh and Theo Ahadome
Despite potential, barriers remain for much-needed transformation of healthcare delivery models.

Managing, monitoring chronic diseases

By Basudeb Mukherjee, Karim Keshavjee and Runki Basu
The role of analytics in the Canadian Primary Care Sentinel Surveillance Network.


Inside Story

By Peter Horner

Executive Edge

By Don N. Kleinmuntz

Profit Center

By E. Andrew Boyd

Analyze This!

By Vijay Mehrotra

Analytics Conference Preview

By Teresa V. Cryan

Five-Minute Analyst

By Harrison Schramm

Thinking Analytically

By John Toczek


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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