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Analytics Magazine

January/February 2011: Table of Contents

risk analysisFEATURES

Six ‘soft’ skills every analyst needs to know

By F. Freeman Marvin and William K. Klimack
The “art” of communication, team-building and other soft skills are often critical to a project’s success.

Why risk analysis fails

By Douglas A. Samuelson
Catastrophes as diverse as Hurricane Katrina and the financial crisis point to a series of common mistakes in utilizing risk analysis and risk management.

Text Analytics

By Fiona McNeill
Deriving meaning from the deluge of documents and purging content chaos.

HP’s world-class e-marketing business

By Prithvijit Roy, Arnab Chakraborty, Pritam Kanti Paul and Girish Srinivasan
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

From business intelligence to analytics

By Talha Omer
The journey from what to who, when and why.

ROI for RFID

By Jerry Banks and Federico Trigos
Different definitions, assumptions make determining return on investment for Radio Frequency Identification tricky business

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Inside Story
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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Study: Salaries for early career data scientists decrease for first time

Salaries for early career data scientists decreased year over year for the first time in four years as did the percentage of early career data scientists with a Ph.D. while demand for data scientists continued to increase, according to a recently released Burtch Works’ 2017 salary study of data scientists. Salaries for more experienced data scientists generally held steady or increased slightly depending on an individual’s focus area, responsibility and geographic base, according to the report. Read more →

Generous health insurance plans encourage overtreatment, but may not improve health

Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. Read more →

UPCOMING ANALYTICS EVENTS

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CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

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