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Analytics Magazine

January/February 2011: Table of Contents

risk analysisFEATURES

Six ‘soft’ skills every analyst needs to know

By F. Freeman Marvin and William K. Klimack
The “art” of communication, team-building and other soft skills are often critical to a project’s success.

Why risk analysis fails

By Douglas A. Samuelson
Catastrophes as diverse as Hurricane Katrina and the financial crisis point to a series of common mistakes in utilizing risk analysis and risk management.

Text Analytics

By Fiona McNeill
Deriving meaning from the deluge of documents and purging content chaos.

HP’s world-class e-marketing business

By Prithvijit Roy, Arnab Chakraborty, Pritam Kanti Paul and Girish Srinivasan
How Hewlett-Packard uses advanced analytics to drive its digital marketing strategies.

From business intelligence to analytics

By Talha Omer
The journey from what to who, when and why.

ROI for RFID

By Jerry Banks and Federico Trigos
Different definitions, assumptions make determining return on investment for Radio Frequency Identification tricky business

DEPARTMENTS

Inside Story
Executive Edge
Profit Center
Analyze This!
Conference: Preview
Conference: IPC
Learning Resources
Data Mining
Thinking Analytically



Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

INFORMS Annual Meeting
Nov. 4-7, 2018, Phoenix

OTHER EVENTS

Making Data Science Pay
July 30-31, 12:30 p.m.-5 p.m.


Predictive Analytics: Failure to Launch Webinar
Aug. 18, 11 a.m.


Applied AI & Machine Learning | Comprehensive
Sept. 10-13, 17-20 and 24-25


Advancing the Analytics-Driven Organization
Sept. 17-20, 12-5 p.m. LIVE Online


The Analytics Clinic: Ensemble Models: Worth the Gains?
Sept. 20, 11 a.m. -12:30 p.m.

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