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Analytics Magazine

January-February 2010 Table of Contents

online marketing measurements metricsFEATURES

MARKETING IN ONLINE SOCIAL SPACES

By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.

ANALYTICAL TALENT ORGANIZATION

By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.

TIME TO PAYBACK

By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.

THE AGILE ENTERPRISE

By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.

HUMANITARIAN LOGISTICS

By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.

ATHLETIC ANALYTICS

By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.

DEPARTMENTS

INSIDE STORY
PROFIT CENTER
NEWSMAKERS
PRACTICE CONFERENCE PREVIEW
LAST WORD



Headlines

Closer C-level collaboration needed to bridge gap in cyber readiness

With the proliferation of more and more sensitive data, expanding connectivity, and the adoption of automated processes, new research from Accenture reveals that C-suite and IT decision-makers need to embrace a different approach to cybersecurity to effectively protect against future cyber risks. While most companies have a chief information security officer (CISO) or assigned cybersecurity to a C-suite executive, such as a chief information officer (CIO), often, these leaders have limited influence on cybersecurity strategy outside their departments. Read more →

Report: Automotive industry to invest $3.3 billion in big data in 2018

Big data investments in the automotive industry are expected to surpass $3.3 billion in 2018, according to a report by SNS Telecom & IT. Amid the proliferation of real-time and historical data from sources such as connected devices, web, social media, sensors, log files and transactional applications, big data is rapidly gaining traction from a diverse range of vertical sectors. Read more →

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