January-February 2010 Table of Contents
By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.
By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.
By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.
By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.
By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.
By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.