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Analytics Magazine

January-February 2010 Table of Contents

online marketing measurements metricsFEATURES

MARKETING IN ONLINE SOCIAL SPACES

By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.

ANALYTICAL TALENT ORGANIZATION

By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.

TIME TO PAYBACK

By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.

THE AGILE ENTERPRISE

By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.

HUMANITARIAN LOGISTICS

By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.

ATHLETIC ANALYTICS

By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.

DEPARTMENTS

INSIDE STORY
PROFIT CENTER
NEWSMAKERS
PRACTICE CONFERENCE PREVIEW
LAST WORD



Headlines

Meet CIMON, the first AI-powered astronaut assistant

CIMON, the world’s first artificial intelligence-enabled astronaut assistant, made its debut aboard the International Space Station. The ISS’s newest crew member, developed and built in Germany, was called into action on Nov. 15 with the command, “Wake up, CIMON!,” by German ESA astronaut Alexander Gerst, who has been living and working on the ISS since June 8. Read more →

Yale research on immigration, aging runners makes news

A recent study by Yale University professor and former INFORMS President Edward H. Kaplan (photo) and Yale colleague Jonathan Feinstein and Mohammad M. Fazel-Zarandi of MIT suggests that the number of undocumented immigrants in the United States is nearly twice as many as experts previously thought. Since its publication last month, the study, which estimates the number of such immigrants at 22.1 million instead of 11.3 million, has garnered worldwide attention from major media outlets including the Los Angeles Times, the Boston Globe, Fox News, Bloomberg News and the Daily Mail. Read more →

New salary survey paints optimistic picture for analytics professionals

Harnham, a global leader in data and analytics recruitment, recently released the 2018 editions of its salary guides for the United Kingdom, the United States and Europe. Having heard from thousands of data and analytics professionals across the globe, Harnham has gained an invaluable insight into key industry salaries and trends across a wide variety of analytics specialties and sectors. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Winter Simulation Conference
Dec. 9-12, 2018, Gothenburg, Sweden

INFORMS Computing Society Conference
Jan. 6-8, 2019; Knoxville, Tenn.

INFORMS Conference on Business Analytics & Operations Research
April 14-16, 2019; Austin, Texas

INFORMS International Conference
June 9-12, 2019; Cancun, Mexico

INFORMS Marketing Science Conference
June 20-22; Rome, Italy

INFORMS Applied Probability Conference
July 2-4, 2019; Brisbane, Australia

INFORMS Healthcare Conference
July 27-29, 2019; Boston, Mass.

2019 INFORMS Annual Meeting
Oct. 20-23, 2019; Seattle, Wash.

Winter Simulation Conference
Dec. 8-11, 2019: National Harbor, Md.

OTHER EVENTS

Applied AI & Machine Learning | Comprehensive
Dec. 3, 2018 (live online)


Advancing the Analytics-Driven Organization
Jan. 28–31, 2019, 1 p.m.– 5 p.m. (live online)

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
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