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Analytics Magazine

January-February 2010 Table of Contents

online marketing measurements metricsFEATURES

MARKETING IN ONLINE SOCIAL SPACES

By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.

ANALYTICAL TALENT ORGANIZATION

By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.

TIME TO PAYBACK

By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.

THE AGILE ENTERPRISE

By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.

HUMANITARIAN LOGISTICS

By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.

ATHLETIC ANALYTICS

By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.

DEPARTMENTS

INSIDE STORY
PROFIT CENTER
NEWSMAKERS
PRACTICE CONFERENCE PREVIEW
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Study: Salaries for early career data scientists decrease for first time

Salaries for early career data scientists decreased year over year for the first time in four years as did the percentage of early career data scientists with a Ph.D. while demand for data scientists continued to increase, according to a recently released Burtch Works’ 2017 salary study of data scientists. Salaries for more experienced data scientists generally held steady or increased slightly depending on an individual’s focus area, responsibility and geographic base, according to the report. Read more →

Generous health insurance plans encourage overtreatment, but may not improve health

Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance companies. But according to a forthcoming study in a leading scholarly marketing journal, the INFORMS journal Marketing Science, such plans can encourage individuals with chronic conditions to turn to needlessly expensive treatments that have little impact on their health outcomes. This in turn raises costs for the insurer and future prices for the insured. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.