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Analytics Magazine

January-February 2010 Table of Contents

online marketing measurements metricsFEATURES

MARKETING IN ONLINE SOCIAL SPACES

By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.

ANALYTICAL TALENT ORGANIZATION

By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.

TIME TO PAYBACK

By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.

THE AGILE ENTERPRISE

By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.

HUMANITARIAN LOGISTICS

By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.

ATHLETIC ANALYTICS

By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.

DEPARTMENTS

INSIDE STORY
PROFIT CENTER
NEWSMAKERS
PRACTICE CONFERENCE PREVIEW
LAST WORD

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
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