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Analytics Magazine

January-February 2010 Table of Contents

online marketing measurements metricsFEATURES

MARKETING IN ONLINE SOCIAL SPACES

By M. Kevin Geraghty
Analyst at digital marketing agency outlines basic concepts and early experiences in an emerging field.

ANALYTICAL TALENT ORGANIZATION

By Jeanne G. Harris, Elizabeth Craig and Henry Egan
How to find an effective model to engage and retain analysis while maximizing value from the efforts.

TIME TO PAYBACK

By Maurice Schlumberger
Primer on TTP: Success predictor in the development of an optimization project tied to client satisfaction.

THE AGILE ENTERPRISE

By Jeff Rice and Stephen Franks
Integrated business planning for mitigating risk: Business leaders embrace intelligent modeling technology.

HUMANITARIAN LOGISTICS

By Özlem Ergon, Pinar Keskinocak, Julie Swann, Jessica L, Meier Sfamm and Monica Villarreal
Conference addresses major challenges and identifies 10 ideas for improving relief operations.

ATHLETIC ANALYTICS

By James J. Cochran
From baseball and football to basketball and hockey, analytics get a year-round workout in the sports arena.

DEPARTMENTS

INSIDE STORY
PROFIT CENTER
NEWSMAKERS
PRACTICE CONFERENCE PREVIEW
LAST WORD







Headlines

Artificial intelligence a game changer for personal devices

Emotion artificial intelligence (AI) systems are becoming so sophisticated that Gartner, Inc. predicts that by 2022, personal devices will know more about an individual’s emotional state than his or her own family. AI is generating multiple disruptive forces that are reshaping the way we interact with personal technologies. Read more →

FICO predicts AI and blockchain will meet in 2018

Scott Zoldi, chief analytics officer at FICO, in his AI predictions for 2018, predicts the rise of “defensive AI” and manipulative chatbots. Blockchain will use AI to search through relationship data, Zoldi says, and defensive AI will be used to protect systems from malicious AI and machine learning. Adds Zoldi: Chatbots will get so good at understanding us they will learn how to manipulate us. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore

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