Share with your friends










Submit

Analytics Magazine

ISMS Marketing Science Conference

The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles.

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.

Topics include but are not limited to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, Internet marketing, global marketing, big data, machine learning, choice models, game theory, structural models and randomized control trials.

Early registration ends March 15. For more information and to register, click here.

Analytics data science news articles

Save

Related Posts

  • 44
    Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay…
    Tags: science, marketing
  • 40
    Can responding to online reviews improve a business’ online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, management responses can not only lead to higher ratings for businesses but also more informative reviews. 
    Tags: science, marketing
  • 39
    Does advertising work? Few will deny that advertising plays an important role in building awareness. The idiom, “out of sight, out of mind,” speaks to the importance of being seen in order to even be thought of. Looking back over the years, however, there’s a strong case to be made…
    Tags: marketing
  • 35
    Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing…
    Tags: marketing, science
  • 35
    Do you pride yourself on being an honest person? Even individuals who have a proven track record of honest behavior are no match for the potentially negative influences present in a group dynamic, especially when money is at stake, according to a new study, published in the INFORMS journal Management…
    Tags: science, marketing

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.




Headlines

Survey: Despite the hype, AI adoption still in early stages

The hype surrounding artificial intelligence (AI) is intense, but for most European businesses surveyed in a recent study by SAS, adoption of AI is still in the early or even planning stages. The good news is, the vast majority of organizations have begun to talk about AI, and a few have even begun to implement suitable projects. There is much optimism about the potential of AI, although fewer were confident that their organization was ready to exploit that potential. Read more →

Data professionals spend almost as much time prepping data as analyzing it

Nearly 40 percent of data professionals spend more than 20 hours per week accessing, blending and preparing data rather than performing actual analysis, according to a survey conducted by TMMData and the Digital Analytics Association. More than 800 DAA community members participated in the survey held earlier this year. The survey revealed that data access, quality and integration present persistent, interrelated roadblocks to efficient and confident analysis across industries. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.