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ISMS Marketing Science Conference

The 39th Annual ISMS Marketing Science Conference will be held June 7-10 at the University of Southern California in Los Angeles.

The ISMS Marketing Science Conference is an annual event that brings together leading marketing scholars, practitioners and policymakers with a shared interest in rigorous scientific research on marketing problems.

Topics include but are not limited to branding, segmentation, consumer choice, competition, strategy, advertising, pricing, product, innovation, distribution, retailing, social media, Internet marketing, global marketing, big data, machine learning, choice models, game theory, structural models and randomized control trials.

Early registration ends March 15. For more information and to register, click here.

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


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Headlines

Gartner: AI technologies to be pervasive in new software products

Market hype and growing interest in artificial intelligence (AI) are pushing established software vendors to introduce AI into their product strategy, creating considerable confusion in the process, according to Gartner, Inc. Analysts predict that by 2020, AI technologies will be virtually pervasive in almost every new software product and service. Read more →

Drone delivery: Professor develops solution to minimize delays in operations

When delivery companies like FedEx, Amazon and UPS launch drones to deliver packages in the near future, one Kennesaw State University computer science professor may be at the crux of solving one of its most complicated problems. Donghyun (David) Kim, assistant professor of computer science and an expert in computer algorithm optimization, is designing a fast-running algorithm to tackle simultaneous coordination problems among multiple delivery trucks and the drones launched from them. Read more →

Tech spending growth limited to about 5 percent through 2018

Forrester predicts U.S. business and government tech spending will continue to grow by 4.8 percent through 2017 and increase to 5.2 percent in 2018. While these forecasts are higher than Forrester’s projections following the 2016 presidential election, they are lower than the expected numbers from a year ago. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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