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Analytics Magazine

IPC to provide taste of analytics practice for graduate students

The INFORMS Professional Colloquium (IPC), to be held Sunday, April 2, during the INFORMS Conference on Business Analytics & Operations Research in Las Vegas, will provide real-world career guidance for a select group of practice-oriented graduate students. During the all-day IPC, the students will receive career advice from veteran practitioners through presentations, a case study and a panelist discussion. For the second year running, each IPC participant will be paired with an experienced mentor who will provide guidance during the conference and thereafter.

Interested in serving as a mentor? Contact Analytics Society representative Erick Wikum at erick@wikalytics.com for more information.

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Headlines

Does negative political advertising actually work?

While many potential voters dread campaign season because of pervasive negative political advertising, a new study has found that negative political advertising actually works, but perhaps not in the way that many may assume. The study “A Border Strategy Analysis of Ad Source and Message Tone in Senatorial Campaigns,” which will be published in the June edition of INFORMS’ journal Marketing Science, is co-authored by Yanwen Wang of the University of British Columbia in Vancouver, Michael Lewis of Emory University in Atlanta and David A. Schweidel of Georgetown University in Washington, D.C. Read more →

Meet Summit, world’s most powerful, smartest scientific supercomputer

The U.S. Department of Energy’s Oak Ridge National Laboratory on June 8 unveiled Summit as the world’s most powerful and smartest scientific supercomputer. With a peak performance of 200,000 trillion calculations per second – or 200 petaflops – Summit will be eight times more powerful than ORNL’s previous top-ranked system, Titan. For certain scientific applications, Summit will also be capable of more than three billion billion mixed precision calculations per second, or 3.3 exaops. Read more →

Employee engagement a top concern affecting customer experience

Employee engagement has surfaced as a major concern in delivering improvements in customer experience (CX), with 86 percent of CX executives in a Gartner, Inc. survey ranking it as having an equal or greater impact than other factors such as project management and data skills. “CX is a people issue,” says Olive Huang, research vice president at Gartner. “In some instances, the best technology investments have been derailed by employee factors, such as a lack of training or incentives, low morale or commitment, and poor communication of goals." Read more →

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Nov. 4-7, 2018, Phoenix

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Aug. 18, 11 a.m.


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