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Analytics Magazine

Inside Story: Problems & Solutions

So many problems, so many analytics-oriented solutions. So where do we start? How about at the beginning, which, according to Maria in the “Sound of Music,” is a very good place to start.

Leading off in his “Executive Edge” column, Paul Roma, U.S. Deloitte analytics market leader, delves into the hot topic of “cognitive computing” and lists five “I wish I would haves” to avoid. How many of us have been there, done that and wished we had a do-over?

Next, longtime “Analyze This!” columnist and college professor Vijay Mehrotra looks at midlife changes and spending his sabbatical year visiting the Human Rights Data Analysis Group, while Tom Pohlmann, head of values and strategy at Mu Sigma, explores in his “Forum” commentary “why your company is doing data and analytics wrong, and how to fix it.”

Speaking of data – and we always are – Chuck Densinger and Mark Gonzales of Elicit take aim at the elephant in the room in their feature article, “There’s no such thing as unstructured data,” and offer four keys to giving structure to unstructured data initiatives. Meanwhile, Ron Stein of Space-Time Insight describes how situational intelligence brings together advanced analytics, data visualization and IoT for a 360-degree operational view for “Making effective decisions in real time.”

Fairfax, Va.-based consultant Doug Samuelson then examines the research behind Doug Hubbard’s new book, “How to Measure Anything in Cybersecurity.” The takeaway: The biggest risk to cybersecurity is the over-reliance on undependable, highly subjective methods of risk assessment. Frank Harmsen, a partner with Ernst & Young, follows with a feature on “Smart cities” that is built around the Amsterdam example and how real-time data helps reduce traffic, pollution, energy usage and crime.

Healthcare analytics is always on our radar, thanks to Rajib Ghosh, whose column, appropriately called “Healthcare Analytics,” appears in every issue of Analytics magazine. Rajib’s column is complemented by a feature article from Shaillee Chopra and Daniel J. Marino of GE Healthcare Camden Group that outlines best practices for high-performing healthcare organizations.

In our final feature, “Monte Carlo for the masses,” Sam Savage, whose book on “The Flaw of Averages” started the probability management revolution, describes a set of tools he developed to automate the data table process for Excel users. Best of all, the tools are free!

Related Posts

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    FEATURES There’s no such thing as unstructured data By Chuck Densinger and Mark Gonzales How to get around the elephant in the room: Four keys to giving structure to unstructured data initiatives. Making effective decisions in real time By Ron Stein Situational intelligence brings together analytics, data visualization and IoT…
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    Following the 2016 presidential election, the first two months of the new year were quite tumultuous for the U.S. healthcare system. Interestingly, the Affordable Care Act (ACA) has survived so far, albeit the process to repeal the law has begun.
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    The healthcare analytics industry is making great strides. As part of my work I talk to many data analytics companies who report they are very busy with implementation projects. One large company told me that its implementation staffs are booked until end of the first quarter of 2017. This is…
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  • 46
    The 2016 election is a watershed moment for the U.S. healthcare industry. Any presidential election and change of guards come with changes in policies. It happened in 2008 when President Obama was sworn into the office. That led to the establishment of the Affordable Care Act (ACA) or Obamacare. To…
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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
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