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INFORMS unveils new logo

new-informs-logo-400pxDuring the recent 2016 INFORMS Annual Meeting, Vice President of Marketing and Outreach Laura Albert McLay unveiled an exciting change for the organization – a new logo that will officially begin to be used with the launch of the new INFORMS website in the spring of 2017.

McLay explained that earlier this year – after the INFORMS Board approved developing a new website to promote INFORMS members, the fields of operations research and analytics, and the overall value of INFORMS – the conversation turned to whether or not INFORMS should consider updating its logo as well. After extensive discussion, a variety of logos were tested with the membership and one was ultimately chosen.

McLay also previewed the new IOL (INFORMS Online), which is expected to go live prior to the 2017 Conference on Business Analytics and Operations Research in April. Stay tuned for more information about the new INFORMS website.

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