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Analytics Magazine

INFORMS new website recognized for outstanding achievement

The newly redesigned INFORMS website has been recognized by the Web Marketing Association with the Standard of Excellence Award, a 2017 web award for outstanding achievement. Launched earlier this year, the new www.informs.org tells the story of analytics and O.R. to the world while delivering a rich experience to INFORMS members.

 

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  • 87
    During the recent 2016 INFORMS Annual Meeting, Vice President of Marketing and Outreach Laura Albert McLay unveiled an exciting change for the organization – a new logo that will officially begin to be used with the launch of the new INFORMS website in the spring of 2017.
    Tags: informs, website
  • 80
    The Analytics Society of INFORMS sponsors the following awards: the Innovative Applications in Analytics Award, the Student Analytical Scholar Case Study Competition and the Syngenta Crop Challenge.
    Tags: analytics, informs, award, website
  • 66
    The Analytics Society’s leadership team is now launching its strategic priorities for 2017. As described last month, we are going to focus on three areas to add more value for our members and profession, and I would like to invite you to participate.
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  • 64
    Make a difference in underserved communities by volunteering your time and talents to the INFORMS Pro Bono Analytics program. Volunteer opportunities are constantly being added.
    Tags: analytics, informs
  • 64
    The Analytics Society announced three finalists for the 2017 Innovative Applications of Analytics Award (IAAA) sponsored by Caterpillar and the Society. Scott Grasman of Rochester Institute of Technology chaired the judging committee. The finalists will present their projects at the 2017 INFORMS Conference on Analytics & O.R. in Las Vegas…
    Tags: analytics, award, informs

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.