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Analytics Magazine

‘Improving the future’ with prescriptive analytics, quantum computers

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Atanu Basu, the founder and CEO of AYATA, a member of INFORMS (Institute for Operations Research and the Management Sciences) and a frequent contributor to Analytics magazine, was a featured guest along with D-Wave Systems CEO Vern Brownell on Bloomberg Television’s “Taking Stock” program that aired Oct. 10.

According to its website, AYATA is “the only company in the world today with fully functional software and the associated intellectual property for Prescriptive Analytics with Hybrid Data.”

In explaining his company’s technology to “Taking Stock” host Pimm Fox, Basu says that “prescriptive analytics … takes into account not only numbers, but videos, images, sounds, texts and puts them all together to forecast what lies ahead and to tell you how to take advantage of what lies ahead. The ‘big’ in big data is usually unstructured.”

“So you organize it and then you create some sense out of it all?” Fox asks.

“Yes,” Basu answers, “to improve the future.”

Basu was the co-author along with Analytics editor Peter Horner of the article, “Analytics and the future of healthcare,” that appeared in the January/February 2012 issue of Analytics magazine. More recently, Basu authored an “Executive Edge” column for the March/April 2013 issue of Analytics magazine titled, “Five pillars of prescriptive analytics success.”

Brownell, formerly the chief technology officer at Goldman Sachs, notes in the Bloomberg segment that D-Wave Systems built the world’s first functioning quantum computer. A development that could revolutionize the computer industry by enabling much faster computing speeds than is possible with digital computers, quantum computers offer an ideal platform for handling massive data typically associated with Big Data and Hybrid Data.

To see the “Taking Stock” segment featuring Basu and Brownell, click here.

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