Share with your friends










Submit

Analytics Magazine

IDC forecasts big growth for Big Data

International Data Corporation (IDC) recently released a worldwide Big Data technology and services forecast showing the market is expected to grow from $3.2 billion in 2010 to $16.9 billion in 2015. This represents a compound annual growth rate (CAGR) of 40 percent or about seven times that of the overall information and communications technology (ICT) market.

“The Big Data market is expanding rapidly as large IT companies and startups vie for customers and market share,” says Dan Vesset, program vice president, Business Analytics Solutions at IDC. “For technology buyers, opportunities exist to use Big Data technology to improve operational efficiency and to drive innovation. Use cases are already present across industries and geographic regions.

“There are also Big Data opportunities for both large IT vendors and start-ups,” Vesset continues. “Major IT vendors are offering both database solutions and configurations supporting Big Data by evolving their own products as well as by acquisition. At the same time, more than half a billion dollars in venture capital has been invested in new Big Data technology.”

Additional findings from IDC’s study include the following:

• While the five-year CAGR for the worldwide market is expected to be nearly 40 percent, the growth of individual segments varies from 27.3 percent for servers and 34.2 percent for software to 61.4 percent for storage.

• The growth in appliances, cloud and outsourcing deals for Big Data technology will likely mean that over time end-users will pay increasingly less attention to technology capabilities and will focus instead on the business value arguments. System performance, availability, security and manageability will all matter greatly. However, how they are achieved will be less of a point for differentiation among vendors.

• Today there is a shortage of trained Big Data technology experts, in addition to a shortage of analytics experts. This labor supply constraint will act as an inhibitor of adoption and use of Big Data technologies, and it will also encourage vendors to deliver Big Data technologies as cloud-based solutions.

The study, Worldwide Big Data Technology and Services 2012-2015 Forecast (IDC #233485) examines the Big Data technology and services market for 2010–2015. IDC defines Big Data technologies as a new generation of technologies and architectures designed to extract value economically from very large volumes of a wide variety of data by enabling high-velocity capture, discovery, and/or analysis. Further, the study segments the Big Data market into server, storage, networking, software and services segments.

 

Related Posts

  • 86
    Big data investments continue to rise but are showing signs of contracting, according to a recent survey by Gartner, Inc. The survey revealed that 48 percent of companies have invested in big data in 2016, up 3 percent from 2015. However, those who plan to invest in big data within…
    Tags: data, big, percent
  • 75
    FEATURES Putin vs. Western analysts Russia’s new approach to extending its influence necessitates new approaches to assessment. By Douglas Samuelson Making analytics work through practical project management Making analytics work: Why consistently delivering value requires effective project management. By Erick Wikum Crowdsourcing – Using the crowd: curated vs. unknown Using…
    Tags: data, big
  • 73
    Today’s real take-away in getting value from big data analytics is the capability of making humans, not machines, smarter first. This may be heresy to proponents of big data analytics, but it’s time to re-think big data’s potential. Good insights from smart analytics are of scant value if there is…
    Tags: data, big, will
  • 70
    Organizations of all sizes and types are awash in data possibilities, yet most of them cannot capitalize on the potential for a variety of reasons. The good news, however, is that with the right decisions and focus, these possibilities can turn quickly into realized opportunities.
    Tags: data, technology, big
  • 65
    Many organizations have noticed that the data they own and how they use it can make them different than others to innovate, to compete better and to stay in business. That’s why organizations try to collect and process as much data as possible, transform it into meaningful information with data-driven…
    Tags: data, big
Tags

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.