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Analytics Magazine

Harnessing the wisdom of crowds: Online resource shares impact of analytics

Crowdsourcing Analytics

Photo source: Thinkstock

From reporting traffic jams using the Waze app to a colony of ants working together to achieve extraordinary feats, examples of crowdsourcing and collective intelligence are all around us. As the problems that we face grow in complexity, the speed and reach of communications and data flow are vastly improving now that just about anyone can act as a consultant on a problem by providing their own individual expertise and information. Analytics can be used to refine this insight from groups to improve solutions to problems in a variety of areas including economics, computer science, biology, communications, political science and organizational behavior.

In the newest collection in the INFORMS Editor’s Cut series, “Wisdom of the Crowd: Crowdsourcing Analytics,” the co-editors utilize collective intelligence itself to cultivate an expansive library highlighting the transformative impact of analytics on crowdsourcing. From the leading scientific research featured in INFORMS’ scholarly journals and member magazines, to video coverage of award-winning discoveries, to engaging podcasts with subject matter experts, this content is a valuable resource to researchers, students, media, industry and anyone else interested in learning more about the application of analytics on crowdsourcing.

Richard G. McGrath, Ph.D., CAP, captain, U.S. Navy, Mathematics Department, United States Naval Academy; Scott E. Page, Ph.D., Leonid Hurwicz Collegiate Professor, Center for the Study of Complex Systems, University of Michigan; and Yael Grushka-Cockayne, Ph.D., associate professor of business administration, Darden School of Business, University of Virginia, serve as the volume editors for the newest INFORMS Editor’s Cut volume on crowdsourcing analytics, available at http://pubsonline.informs.org/editorscut/crowds.

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