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Golden State Warriors, Accenture team to re-imagine fan experience

Artist rendering of the Warriors’ proposed arena at Chase Center.

The Golden State Warriors, GSW Arena LLC and Accenture recently announced a multi-year partnership to reinvent the fan and community experience at Chase Center and the surrounding district. Accenture will begin its relationship with the Warriors this season at Oracle Arena in Oakland, Calif. Accenture will also be a founding partner of Chase Center, the state-of-the-art sports and entertainment complex to be built in San Francisco’s Mission Bay neighborhood, which is planned to open for the start of the 2019-20 NBA season.

Under the agreement, Accenture will collaborate with the Warriors to design and implement an immersive and engaging experience for the guests and fans of the arena, restaurants, retail businesses, offices and plazas that will comprise Chase Center and the surrounding district. Accenture will also work closely with the Warriors to define and create the underlying technical architecture and assemble the ecosystem of partners required to implement the experience design for Chase Center. As part of the effort, the Warriors and Accenture will prototype and test solutions at Oracle Arena for potential use in Chase Center.

“Recognizing and acquiring talent, on and off the court, is a key to winning in the NBA,” said Rick Welts, president and chief operating officer for the Golden State Warriors. “Accenture has the talent, experience and insight to design and implement innovative experiences that will excite our fans, our tenants and the public while defining a new standard for community-centered sports and entertainment facilities.”

Leading up to the opening of Chase Center, the Warriors and Accenture will engage fans and the community in defining the future experience through “Fannovate,” a fan-involvement effort to capture input and ideas, the most promising of which could be incubated and prototyped as part of the Chase Center experience design.

To help the Warriors achieve its vision for the new community-centered complex, Accenture will tap its powerful and broad network of capabilities, ranging from deep high-tech and media and entertainment experience to service design from Fjord, Accenture Interactive’s design and innovation unit, and mobility and analytics from Accenture Digital. The partnership will also leverage the Accenture Lab in San Jose, Calif., and Accenture Liquid Studio in Redwood City, Calif., which work with leading and emerging players in the Silicon Valley ecosystem to invent, develop and deliver solutions that help clients like the Warriors engage their audiences in new and innovative ways.

“We want to enable the Golden State Warriors to delight their guests, fans and tenants with connected experiences,” says Mike Sutcliff, group chief executive, Accenture Digital. “To deliver on this goal, we will tap the full range of Accenture’s digital and technology capabilities – from driving insight from data and designing experiences from an outside-in perspective all the way to using proven and emerging technologies to engage with people when and where it really matters.”


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