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Analytics Magazine

Forecasting

FORECASTING ARTICLES

Software Survey: The future of forecasting
Making predictions from hard and fast data.

Using analytics to make powerful business decisions
Big data is a hot topic, but harnessing its full potential can be elusive.

The ‘Sequestetron’
Spreadsheet model helps municipalities cope with risk management, forecasting, budget uncertainties during turbulent times.

Profit Center: Forecasting and optimization
Beyond supply chain planning: the development of optimization in complex sourcing.

Utilities dust off the forecasting playbook
Smart grid data brings challenges and opportunities for power industry.

Integrating data mining and forecasting
The Dow Chemical approach to leveraging time-series data and demand sensing.

Corporate Profile: Bank of America
25 years of analytics at Bank of America

Viewpoint: Did Nate Silver beat the tortoise?
In making election forecasts for the FiveThirtyEight blog (538) at the New York Times, Nate Silver uses a statistical model that is subtle, sophisticated and comprehensive. Real Clear Politics uses a shallow approach to forecasting that could have been devised by a statistical Forrest Gump.

Forum: Time-to-event analysis
Statisticians and analytics related professionals have been conducting time-to-event analyses across myriad applications for as long as data has been collected and analyzed.

Predicting the presidential election
Will the “13 keys” once again open the door to the White House?

Corporate Profile: Walt Disney World
How analytics enhance the guest experience at Walt Disney World

Collaborative forecasting: from vision to reality
Collaborative forecasting enables companies to transition from periodic, disparate and isolated forecasting activities to a single, real-time enterprise forecasting process.

Forecasting an upward trend?
Survey of forecasting software reveals interesting trends and new developments.

Actionable Analytics
How to convert thought into action and bridge the gap between analytics creation and consumption.

Supply Chain Management: New math, big data
Across the supply chain, manufacturers and retailers are exploiting the
vital raw material of the information economy.

Value Added Analysis: Business forecasting effectiveness
Should accuracy be an organization
s biggest concern?

Executive Edge: Executive briefing on simulation in strategic forecasting
Simulation forecasts have several important advantages over single point estimates.

Risk in revenue management
Acknowledging risk’s existence and knowing how to minimize it.

The secret to better credit-risk management: economically calibrated models

Executive Edge: The interactive nature of analytics

Predictive Markets: Predicting the rise of prediction markets
Social analytic tool taps into the “wisdom of crowds.”

Software Survey: Forecasting at Steady State?
Perhaps, but ubiquitous software continues to play a crucial role in many aspects of life.

Serving the Services Industry
T
he emerging science of service management opens opportunities for business analytics.

13 Keys to the White House
Quantitative historian Allan Lichtman uses analytics to predict elections.

Profit Center: Beyond the Magic

Executive Edge: Seeing the Future in Value Chain Management
Cisco’s strategy: Bring together formerly “silo-ed” teams around a shared nucleus of governance, metrics and culture.

Advanced Analytics for Sales & Operations Planning
Effective S&OP decision-making can’t be achieved without insights from analytics.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

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