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Final Jeopardy: Man vs. Machine and the Quest to Know Everything

Final Jeopardy: Man vs. Machine and the Quest to Know Everything By Stephen Baker

Author Stephen Baker, who examined the analytical, data-driven, behind-the-scenes side of corporate decision-making in his 2008 book “The Numerati,” continues his exploration of the melding of man and computer in the never-ending search for more knowledge in his latest book, “Final Jeopardy: Man vs. Machine and the Quest to Know Everything.”

“Final Jeopardy” chronicles the story of “Watson,” the IBM computer brimming with artificial intelligence that famously parlayed an encyclopedia knowledge of, well, everything, with a deep, computerized understanding of the nuances of language (including puns and irony) to soundly defeat two humans champions on the TV quiz show “Jeopardy!”

The book takes the reader from the IBM lab where “Watson” was conceived and developed to the quiz show podium where “Watson” recently dispatched Ken Jennings and Brad Rutter in a battle of wits, knowledge and recall. The feat drew worldwide media attention, but according to IBM, the TV show was simply a demonstration of what “Watson” is capable of doing. The best, IBM says, is yet to come as “Watson” turns its attention to some far more important and complex societal and business problems.

Published Houghton Mifflin Harcourt, 2011


Study: The magic of animated movies not tied to latest technology

In the nearly 60 years between the 1939 release of Hollywood’s first full-length animated movie, “Snow White and the Seven Dwarfs” and modern hits like “Toy Story,” “Shrek” and more, advances in animation technology have revolutionized not only animation techniques, but moviemaking as a whole. However, a new study in the INFORMS journal Organization Science found that employing the latest technology doesn’t always ensure creative success for a film. Read more →

Six finalists named for Edelman Award

INFORMS selected a diverse group of six finalists for the 47th annual Franz Edelman Award for Achievements in Operations Research and Management Science, the world’s most prestigious award for achievement in the practice of analytics and O.R. The 2018 finalists, who will present their work before a panel of judges at the INFORMS Conference on Analytics & Operations Research in Baltimore on April 15-17, included innovative applications in broadcasting, healthcare, communication, inventory management, vehicle fleet management and alternative energy. Read more →

Are Super Bowl ads worth it? New research suggests benefits persist

On Feb. 4, more than 40 percent of U.S. households will watch the 2018 Super Bowl game on TV. Advertisers will pay up to $4 million for a 30-second spot during the telecast. Is the high cost of advertising worth it? A new study finds that the benefits from Super Bowl ads persist well into the year with increased sales during other sporting events. Further, the research finds that the gains in sales are much more substantial when the advertiser is the sole advertiser from its market category or niche in a particular event. Read more →



2018 INFORMS Conference on Business Analytics and Operations Research
April 15-17, 2018, Baltimore


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