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Analytics Magazine

Decision Analysis

DECISION ANALYSIS ARTICLES

Lumina, Chevron earn DA honors
INFORMS society names ‘Rigs to reefs’ top solution

Software Survey: Decision analysis
Decision tools continue to evolve, providing analysts with more horsepower to transform increasingly vast amounts of information into decision advantage.

Software Survey: Decision Analysis
Survey highlights new features and trends, but the relationship between technology and thoughtful analysis remains essential to the success of any software tool.

Analytics and Sports, Part III: Improving resource allocation with portfolio decision analysis
Obstacles remain for widespread managerial adoption of analytics in professional sports, but the future looks promising.

Improving resource allocation with portfolio decision analysis
Practically all organizations achieve their objectives by building a portfolio of activities subject to budgetary and other relevant constraints

Analytics and Sports, Part III:

Viewpoint: Analyzing Decisions to Counter Terrorism

Strategic Problems: Modeling the Market Space
A new dimension for the use of multi-criteria decision analysis

Real Value of I.T.
Rather than a cost center, compare information technology to other business investments.

Decision Processes: Analysis Placebos
The difference between perceived and real benifits of risk and analysis and decision models.

So You Want To Be a Decision Analyst?
All it takes is the right mixture of analytic skill and insight, a big kit of tools and techniques, interpersonal skills and a little bit of luck.

Newsmakers: Rapid Delivery Of Vaccines, Antidotes

Software Survey: Decision Analysis
Visualization and options continue to improve along with Web-based integration, but a wish list of “wants and needs” remain unmet.

Decision Analysis Software Survey
2008 survey of D.A. software targets a growing number of users.

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

Gaining distribution in small retail formats brings big payoffs

Small retail formats with limited assortments such as Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing in popularity in the United States and around the world. For brands, the limited assortments mean greater competition for shelf-space, raising the question of whether it is worth expending marketing effort and slotting allowances to get on to their shelves. According to a forthcoming study in a leading INFORMS scholarly marketing journal, Marketing Science, the answer is “yes.” Read more →

Cognitive computing a disruptive force, but are CMOs ready?

While marketing and sales professionals increasingly find themselves drowning in data, a new IBM study finds that 64 percent of surveyed CMOs and sales leaders believe their industries will be ready to adopt cognitive technologies in the next three years. However, despite this stated readiness, the study finds that only 24 percent of those surveyed believe they have strategy in place to implement these technologies today. Read more →

How weather can impact consumer purchase response to mobile ads

Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands: weather-based advertising. According to the study, certain weather conditions are more amenable for consumer responses to mobile marketing efforts, while the tone of the ad content can either help or hurt such response depending on the current local weather. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

Essential Practice Skills for High-Impact Analytics Projects
Sept. 26-27, Executive Conference Center, Arlington, Va.

Foundations of Modern Predictive Analytics
Oct. 2-3, VT Executive Briefing Center, Arlington, Va.

2017 INFORMS Annual Meeting
October 22-25, 2017, Houston

2017 Winter Simulation Conference (WSC 2017)
Dec. 3-6, 2017, Las Vegas

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
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