Share with your friends










Submit

Analytics Magazine

‘Customer Insight’ Class Focuses on Analytics

Headlines

The U.S. Bureau of Labor Statistics predicts that there will be a 24 percent increase in demand for professionals with management analysis skills over the next eight years. Helping to fuel this increase is the rising use of business analytics by companies in their efforts to learn more about their customers, including buying habits and preferences.

With that in mind, the Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop the skills needed as they prepare to become future business leaders.

In the first-of-its-kind “Customer Insight” project-focused class, students will learn about the advances in analytics and the corresponding new job opportunities that use analytics to help tackle complex business and societal challenges ranging from predicting and better understanding customer buying trends to improving retail sales, helping brand managers gather vital feedback on the success of a marketing campaign to building an efficient healthcare system.

The class will give students the opportunity to apply analytics skills to real business scenarios. For example, through social analytics capabilities if a business is not providing the level of customer service required during peak season or peak hours, they can now look at reports from the social data collected that will support the hiring of extra workforce to better serve their customers, and to avoid any negative comments associated with their brand.

“Business analytics is going mainstream, and the explosion of data from the social networks is a sign that the tides are shifting,” said Ravi Dhar, professor and director of the Center for Customer Insights, Yale School of Management. “It’s important for us to energize the classroom and that calls for integrating the latest technology into our curriculum in order to prepare students for high-value job opportunities.”

Related Posts

  • 43
    Immediately following the upcoming 2016 Annual Meeting in Nashville, Tenn., INFORMS will host a unique continuing education opportunity. Patrick S. Noonan, a professor at Emory University’s Goizueta Business School and whose experience with the management consulting profession spans 30 years, will teach an intensive, hands-on, two-day course titled “Essential practice…
    Tags: will, analytics, management, skills, years, class, professionals, business, school, companies
  • 30
    Capgemini a provider of consulting, technology and outsourcing services, and Oracle recently announced the launch of Business Analytics for Telecommunications, strengthening Capgemini’s global Business Information Management Service Line.
    Tags: business, analytics, customer, data, management, companies

Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.


Headlines

What you like in a CEO candidate may not deliver results

Attributes that often get someone hired as CEO may not be the ones that drive success once they are at the helm of the company. That’s one of many provocative insights in a study by consulting firm ghSMART. The study, recently featured in Harvard Business Review, identifies characteristics that differentiate the most effective leaders. Read more →

Paying for online reviews backfires among socially influential

Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as Yelp and TripAdvisor and e-commerce sites such as Amazon and Expedia critically depend on them. Should such sites pay users to encourage them to write reviews? Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.