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Analytics Magazine

Current Issue

business analytics

March/April 2017
Digital Edition

FEATURES

ABM and related technology: “You’re going after fewer fish, but they’re the ones you want.” Photo Courtesy of 123rf.com | kritchanut

ABM and predictive lead scoring – a primer for success

Account-based marketing (ABM) – and the related technology of predictive lead scoring – is dramatically changing the face of sales and marketing. The difference is like spearfishing when all you’ve known before is dragging a net. It’s much more precise and uses analytical processes to ensure that your efforts are focused on the results your organization needs and your leads are more efficiently converted to sales. For enterprise sales, ABM is critical because B2B sales are much more tightly focused than B2C sales. Read more →

The goal in any statistical investigation is to bring forth some insight from the data. Photo Courtesy of 123rf.com | Thananit Suntiviriyanon

Statistical Analysis Software Survey: The joys and perils of statistics

We were repeatedly reminded several times last year that variability can confound statistical predictions and unlikely events do occur. Upsets in sports and politics are always news, since having the underdog beat the “sure thing” is surprising and noteworthy. What is exciting in sports is unexpected in politics, since we expect our predictions to do better when the business is serious. Read more →

Cathy O’Neil’s best-selling book explores sociological downside of data science.

Disarming ‘Weapons of Math Destruction’

Cathy O’Neil, an industry insider and experienced expert, thoroughly covers the sociological downside of data science in her New York Times bestseller and first-of-its kind book, “Weapons of Math Destruction.” In the world of big data, there’s a lot of music to be faced. With all its upside, data science’s deployment risks being prejudicial, predatory, exploitative, buggy, blindly trusted and secretive. And it has the potential to magnify the consumer’s personal economic struggle rather than remedy it. Read more →

For most companies, current pre-hire talent assessments are wasted data. Photo Courtesy of 123rf.com | rawpixel

Predictive talent acquisition strategy

Over the past 30+ years, businesses have spent billions on talent assessments. Many of these are now being used to understand job candidates. Increasingly, businesses are asking how (or if) a predictive talent acquisition strategy can include the use of pre-hire assessments? As costs of failed new hires continue to rise, recruiters and hiring managers are looking for any kind of pre-hire information to increase the probability of making a great hire. Read more →

Voter motives and messages

Amidst the ongoing debates about the U.S. 2016 elections, the most plausible explanation comes to us from a Greek OR/MS analyst who started off looking at medical research. As often happens, truth is stranger than fiction, and powerful insights tend to emerge from seemingly unrelated lines of thinking. Several years ago, Dimitris Vayenas’ father was diagnosed with amyotrophic lateral sclerosis (ALS), also known as the disease that killed baseball great Lou Gehrig. Since the disease is highly heritable, this implied that Vayenas himself had about a one-in-six chance of developing it. Read more →

DEPARTMENTS

Analyze This!: Victimized by WMD

My family and I are spending the second half of my sabbatical in Madrid. We arrived in Spain a couple of weeks ago, and the day we arrived I tried to log in to my bank’s online site to pay my credit card bill. Read more →

Five-Minute Analyst: Voter fraud

This article is a true story about detecting voting fraud in a charitable auction, using no tools save a pencil, paper and smart phone. The setup is as follows: A group of kids have entered model cars into a contest where they are voted on by the other contestants. Read more →

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Analytics Blog

Electoral College put to the math test


With the campaign two months behind us and the inauguration of Donald Trump two days away, isn’t it time to put the 2016 U.S. presidential election to bed and focus on issues that have yet to be decided? Of course not.

Headlines

Stereotypes hold back girls’ interest in STEM subjects

New research from Accenture reveals that young people in the United Kingdom and Ireland are most likely to associate a career in science and technology with “doing research” (52 percent), “working in a laboratory” (47 percent) and “wearing a white coat” (33 percent). The study found that girls are more likely to make these stereotypical associations than boys. Read more →

Gartner: Connected ‘things’ will jump 31 percent in 2017

Gartner, Inc. forecasts that 8.4 billion connected things will be in use worldwide in 2017, up 31 percent from 2016, and will reach 20.4 billion by 2020. Total spending on endpoints and services will reach almost $2 trillion in 2017. Regionally, China, North America and Western Europe are driving the use of connected things, and the three regions together will represent 67 percent of the overall Internet of Things (IoT) installed base in 2017. Read more →

U.S. News: Analytics jobs rank among the best

When it comes to the best business jobs, analytics- and operations research-oriented disciplines dominate the list, according to U.S. News & World Report’s rankings of the “2017 Best Jobs.” In order, the top five “best business jobs” listings include: 1. statistician
, 2. mathematician
, 3. financial advisor, 
4. actuary, and 
5. operations research analyst. Read more →

UPCOMING ANALYTICS EVENTS

INFORMS-SPONSORED EVENTS

CONFERENCES

2017 INFORMS Business Analytics Conference
April 2-4, 2017, Las Vegas

2017 INFORMS Healthcare Conference
July 26-28, 2017, Rotterdam, the Netherlands

CAP® EXAM SCHEDULE

CAP® Exam computer-based testing sites are available in 700 locations worldwide. Take the exam close to home and on your schedule:


 
For more information, go to 
https://www.certifiedanalytics.org.