2015 INFORMS Annual Conference
Special ArticlesSyngenta, INFORMS offer Crop Challenge
The Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research, and Syngenta recently announced a new, joint award, the Syngenta Crop Challenge, which will focus on ways that analytics can address the problem of feeding millions of people throughout the world who face hunger every day.Read More
Special ArticlesCounterfeiting can improve fashion quality, benefit consumers
Counterfeit products have the power to stimulate innovation in the fashion industry and benefit consumers, according to a new study published in Marketing Science, a journal of the Institute for Operations Research and the Management Sciences (INFORMS). The research investigates two questions: How do brands react to counterfeits, and what are effective means of enforcement against counterfeits?Read More
Special ArticlesStudy: E-mail, analytics remain vital components of marketing
IBM recently announced findings from its 2015 E-mail Marketing Metrics Benchmark Study, which analyzes e-mail marketing trends from 3,000 global brands, representing 40 countries and multiple industries.Read More
Pilot Flying J uses predictive analytics to optimize business operations
Pilot Flying J, which operates 550 interstate travel centers and travel plazas in North America and is one of the top 10 privately held companies in the United States, has purchased and deployed Predixion Insight™, Predixion Software's collaborative predictive analytics solution that fully integrates with Microsoft Corp.'s business intelligence (BI) platform.
Pilot Flying J is using Predixion Insight to develop powerful market basket association models that help the company highly optimize inventory and reduce overall costs from its operations. In addition, Predixion Insight has assisted Pilot Flying J in identifying possible product placement non-compliance in it stores and kicked outliers out on a regularly scheduled basis for further examination by marketing personnel and sales analysts.
"Gone are the days where predictive analytics could only be performed by a few, highly trained statisticians,” says Predixion Software CEO Simon Arkell. “We are pleased to be working with Pilot Flying J to bring these powerful analytical capabilities to its mainstream user community."