INFORMS Annual Meeting
Foundations of Modern Predictive Analytics
Data Analytics for Action & Impact: Transforming Data to Goal-Driven Insight for the Data-Rich yet Information-Poor
Predictive Analytics and Data Mining Strategic Implementation Course Series: A Comprehensive and Active Experience of the Full Modeling Practice Framework
Special ArticlesStudy: When it comes to sales & marketing analytics, few companies ‘get it right’
Companies across industries admit to the growing importance of data analytics to improve sales and marketing effectiveness and decision-making. However, many struggle to piece together siloed data, properly define the problem or design the solution. As a result, they often fail to realize widespread business impact from their efforts, according to a study conducted by The Economist Intelligence Unit (EIU) and sponsored by global sales and marketing firm ZS.Read More
Special Articles2017 Syngenta Crop Challenge in Analytics offers $5,000 prize
Put your analytics skills to the test and win $5,000 in the 2017 “Syngenta Crop Challenge in Analytics” administered by INFORMS and sponsored by the Analytics Society of INFORMS.Read More
Special ArticlesITIF: Expand computer science education to keep up with demand
Computer skills are in high demand among employers in a wide range of industries, not just tech-related fields, yet despite growing interest in the subject, a new report from the Information Technology and Innovation Foundation (ITIF) finds that too few U.S. students are taking quality computer science classes at the high school and university levels. ITIF makes the case for public action to support and maintain the groundswell of interest in computer science and capture the economic and social benefits that will come from fostering a more highly skilled workforce.Read More
IBM brings the power of analytics to social business
IBM recently unveiled new software and services that deliver comprehensive networking capabilities to the increasingly social savvy workforce. Now, organizations can apply analytics to their social business initiatives, allowing them to gain actionable insight on social networking sentiment anytime, anywhere and put it to work in real-time.
IBM also announced new cloud services and the next-generation of its social networking platform, IBM Connections. The new software incorporates sophisticated analytics capabilities, real-time data monitoring, and faster collaborative networks both inside and outside the organization through IBM's SmartCloud services.
Organizations can integrate and analyze massive amounts of data generated from people, devices and sensors and more easily align these insights to business processes to make faster, more accurate business decisions. By gaining deeper insights in customer and market trends and employees' sentiment, businesses can uncover critical patterns to not only react swiftly to market shifts but predict the effect of future actions.
For example, marketing professionals can now gain real-time access to data that highlights patterns and consumer sentiment related to marketing trends and services allowing them to adjust campaigns on the fly. With one click, professionals can react to this insight by automatically creating a social network, on the fly, bringing together experts across geographical and market intelligence and swiftly respond to these insights.
The growing popularity of social networking is impacting the enterprise as the next-generation workforce expects more socially enabled applications at their fingertips. According to Forrester Research, the market opportunity for social enterprise apps is expected to grow at a rate of 61 percent through 2016, reaching $6.4 billion, compared with $600 million.* At the same time, organizations are embracing social capabilities to transform virtually every part of their business operations, but lack the tools to gain insight into the enormous stream of information and use it in a meaningful way.
Powered by analytics, IBM Connections delivers capabilities including wikis, blogs, activities, to help organizations collaborate on the fly. IBM Connections includes the ability to access enterprise email, calendar and business tasks from inside the Connections platform.
Additionally, IBM introduced Connections Enterprise Content Edition, an integrated social content management solution that combines the scalability of social networking with enterprise content management and enhanced compliance and control features sought by users in regulated industries. Designed to manage the entire life cycle of office documents, Web and social content, IBM Connections Enterprise Content Edition increases the ability to share knowledge, gain expertise and create high-value content quickly through advanced content, document management and workflow use cases.
Follow the conversation on Twitter at #ibmsocialbiz.
*Source: Social Enterprise Apps Redefine Collaboration," Forrester Research, Inc., November 30, 2011.