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June 23-26, 2013
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“Data science begins with data. Nothing gets built without data. Data science continues with science. Accurate, persuasive and effective prediction requires patterns. The process of discovering that pattern is science. Any product worth building requires a reliable pattern to exist in the data.”
– Christopher Berry, co-founder and chief science officer of Authintic, in his article on recommendation engines in the current issue of Analytics.
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Analytics Section of INFORMS NewsInnovative Applications in Analytics Award
The Innovative Applications in Analytics Award, sponsored by the INFORMS Section on Analytics, recognizes creative and unique developments, applications or combinations of analytical techniques used in practice. The prize promotes the awareness of the value of analytics techniques in unusual applications or in creative combination to provide unique insights and/or business value.
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Special ArticlesBig data paying off for big companies
A new research report, “Big Data in Big Companies,” describes how 20 large firms benefit from big data projects. Report co-authors Tom Davenport of the International Institute for Analytics (IIA) and Jill Dyché of SAS, the leader in business analytics, explore how these companies have deployed analytics to generate value from their big data assets.
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Special ArticlesContinuing education courses for analytics professionals
The Institute for Operations Research and the Management Sciences’ (INFORMS) Continuing Education program will offer its first two courses this fall. These intensive, two-day, in-person courses will provide analytical professionals with key skills, tools and methods that can be implemented immediately in a work environment.
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Thursday, 29 September 2011 00:00 | Last Updated on Thursday, 29 September 2011 12:36 | 
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Industry News
CP+B picks Crimson Hexagon to power its social media analytics
Crimson Hexagon announced CP+B, a leading global advertising agency, chose the Crimson Hexagon ForSight platform to power its social media analytics research. The agency will use the Crimson Hexagon platform to gather and track online sentiment and consumer opinion surrounding some of the major brands it services to inform campaigns and measure marketing strategies.
“As a leading full-service agency, we understand the importance of truly understanding brand sentiment, influence and the drivers behind them, and we’ve chosen Crimson Hexagon to supplement the research we are doing on behalf of the brands we work with,” says Trina Arnett, chief analyst at CP+B. “After exhaustive research, we selected Crimson Hexagon’s ForSight platform to help us better understand the conversations and awareness around brand campaigns and provide the best in class analytics tools for our clients.”
CP+B, a member of the MDC Partners network, has more than 1,000 employees worldwide, collaborating across six offices: Boulder, Miami, Los Angeles, Toronto, London and Gothenburg, Sweden.
Recently named by Fast Company as one of the “Top 10 Most Innovative Companies on the Web,” Crimson Hexagon provides social intelligence software and services to some of the world’s largest and most respected companies.